The Saas Math Funnel: Acquisition

StartupCFO

As the name suggests, acquisition is all about driving new users, readers or buyers depending on whether you’re running a SaaS, media or e-commerce business respectively. Instead it’s about the math behind acquisition.

The Inside Story of a Small Startup Acquisition (Part 1)

Software By Rob

This acquisition is a long story, but if you have a few minutes let me tell you the best parts. If you’re interested you can read about one of my acquisitions from a few years back in a post titled The Inside Story of a Small Software Acquisition. Photo by psiaki.

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The Inside Story of a Small Startup Acquisition (Part 3)

Software By Rob

This is final installment of a 3-part series covering my acquisition of HitTail. Could you talk a bit about the diligence you did during the acquisition? Stabilization involved moving all code and the 250GB database to a new server to ensure high uptime and improve performance.

7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Segmenting Your Customer Database. Easy — your customer database. Even if it’s not complex, your customer database is a goldmine of useful, actionable data. Your email database is limited in how many people open your emails.

10 Tools for Understanding and Dissecting an Industry

VC Cafe

CB Insights regularly produces data-driven reports and analysis on venture capital, private equity, angel investment, mergers & acquisitions, IPOs and emerging high-growth industries.

Finding the Best Hires in Tech: 3 Things You should be doing NOW!

Active Garage

Uncategorized active garage Authoria cloud CVs Datacenter Trust hiring IT Talent Kenexa Klout management marc watley Newton PeopleClick Reppify resources resume Talent Acquisition Taleo The Resumator

The Manual-First Startup

Vinicius Vacanti

But, how would we get the deals in our database and categorize them correctly as “restaurant” or “concert tickets”? Instead of building a crawler, my co-founder and I would crawl out of bed at 3 am and manually enter the deals into our database.

How Our Tech Startup Succeeded Without the Tech

Vinicius Vacanti

But, how would we get the deals in our database and categorize them correctly as “restaurant” or “concert tickets”? Instead of building a crawler, my co-founder and I would crawl out of bed at 3 am and manually enter the deals into our database.

The Cloud Computing Battle

Early Stage Adventures

It will also be interesting to see if AWS becomes more active in acquisitions, which so far have not played a significant role in building the business (AWS has made several minority investments including Acquia in August). -

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The Definitive Guide to Data-Driven Marketing

Duct Tape Marketing

Consider the following: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ). For example: After analyzing your database, you realize that 20% of your contacts are financial advisors.

"The company will announce a deal to acquire ParAccel, a well-funded startup that specializes in."

Mark Birch

“The company will announce a deal to acquire ParAccel, a well-funded startup that specializes in analytics database software. It’s Actian’s third significant acquisition since 2011. It was that little database that seemed l ost within the massiveness of CA Technologies and something of an afterthought in the 90’s among RDBMS behemoths like Oracle, Sybase, and Informix. big data tech enterprise tech databases RDBMS acquisitions analytics Ingres

The Digital Car and Harman's acquisition of Aha Mobile - NextWala

NextWala

The Digital Car and Harmans acquisition of Aha Mobile.   Harman today announced its acquisition of Aha Mobile , a Venrock portfolio company.  At that time, in 2007/2008, some of the areas that we found interesting to prospect into included: new map databases, consumer voice apps, voice recognition engines, connected PNDs, location-based services, off-board navigation, connected media services, app stores for the car, and data aggregation. NextWala.

The One Piece of Advice I Give All Startups

VC Deal Lawyer

concept and product development, product/solution fit, product/market fit, customer acquisition and, hopefully, the identification of a repeatable and scalable business and revenue model).

Reinventing Life Science Startups–Therapeutics and Diagnostics

Steve Blank

For exits, acquisitions are the rule and IPOs the exception. Using high-throughput screening to search for small molecules, which can be a starting point (or lead compound) for a new drug, scientists can test thousands of candidate molecules against a database of millions in their libraries.

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

Before we go on, what do I mean by database module? Search Contribution: Acquisition, Behavior, Outcomes! The problem is they over-indexed in acquisition (the first five metrics), only had one outcome metric, and no behavior metric.

Got Clutter? 5 Ways to Streamline Your Business

Up and Running

Customer Relationship Management (CRM) software can help organize your customer information into an easy-to-search and manage database, which can help track sales performance on the individual customer level. Cyber week has ended and Black Friday is behind us, and so are some great deals.

Exit Strategy - Acquisitions are usually under $30 million

Angel Blog

The really interesting story these days about tech exits is not the small number of really big acquisitions, it’s the big number of smaller acquisitions. I tried to find some quantitative data to illustrate what’s going on in early tech acquisitions, but I wasn’t successful. (I I found one database that looked promising but didn’t feel like parting with several thousand bucks to back up this post.

What Startups Need To Know About Business Valuation

YoungUpstarts

This compensation can come in the form of a stock option , a stock appreciation right, or a similar financial instrument, which can potentially be quite lucrative for employees at the time of a merger, acquisition or initial public offering (IPO). by Janet Chase, Kaufman Rossin.

UX Benchmarking: What Good Is It for Conversion Optimization? [Original Research]

ConversionXL

Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more. Competitive analysis is an important element of business strategy.

There and Back Again: How a Seemingly Well-Planned Server Move Crashed, Burned, and Rose from the Ashes

Software By Rob

You can read more about the acquisition here. Within 3 weeks I had to move the entire operation, including a large database, to new servers. Photo by hisperati. About 8 months ago I acquired a small startup called HitTail. When the deal closed, the app was in bad shape.

Battery Ventures Leads Pursway’s Series A

VC Cafe

Pursway uses patent pending sentiment analysis technology on social networks, enabling clients to identify the influencers and followers for each of their products product within their customer database. The company’s solution aims to increase ROI, cross selling and customer acquisition through better targeting. I srael-based Pursway (formerly known as Datanetis) announced its series A of $6 million led by Battery Ventures office in Israel.

Mårten Mickos' Eucalyptus acquired by HP

ArcticStartup

As the Finnish CEO of MySQL he helped build up the database system from an open-source project to a $1 billion exit to Oracle in 2008. HP, a publicly traded company, expects the acquisition to close in the fourth quarter of this fiscal year, where those numbers will likely be shared.

The Top 4 Items You Need Documented When Selling Your Website Through a Broker

Blogtrepreneur | Entrepreneur Blog

Customer Data Providing counts/stats on the customer database, subscribers or email list and repeat orders not only offers a buyer a glimpse into historical customers, but offers a hint at the future potential of the customer base.

Plans are nothing, but planning is indispensable

Chris Dixon

At the core of the product will be a database that classifies URLs, IP addresses, program downloads, ActiveX objects, and other “web entities” according to their degree of trustworthiness.

Building Your API Documentation Strategy For SUCCESS

Launch Any

On a side note, most web APIs expose resources that are named based on either the underlying domain model or database structures. API documentation may also drive key performance metrics, specifically customer acquisition costs (CAC) and customer lifetime value (LTV).

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Where are the opportunities for machine learning startups? [guest post]

VC Cafe

Large corporations have access to huge datasets and can acquire more (pace IBM’s recent acquisition of The Weather Channel data assets for $1.5bn ). This is a guest post by Libby Kinsey , a former VC with an Msc in Machine Learning from UCL (bio below).

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition). Moving to a Life Time Value acquisition strategy will save my company $38,000.

Introduction to Growth Hacking for Startups

VC Cafe

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels.

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The cloud landscape described, categorized, and compared

www.theenterprisearchitect.eu

The best-known example of SDN probably is  Nicira , not in the least because of their $1 billion acquisition by VMWare. And finally we have all kinds of middleware that facilitate the storage of data, like database management systems in all their flavors (ranging from relational to document- and key/value-oriented storage). I mean a bunch of text that describes an application in a certain programming language, integration configurations, or database configurations.

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Top 10 Most Generous Tech Acquirers of 2012

Inc Startups

Among Zillow's acquisitions on its shopping spree: Mortech, HotPads, Buyfolio, and RentJuice. Where might you get the biggest payday, if you decide to sell your tech firm? Look no further.

Four Steps to Launching an Email Marketing Campaign

Duct Tape Marketing

According to Gigoam Research , marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion and retention. Even if you only have a handful of email addresses, you should add those to your database.

Email 20

Series A Considered Harmful?

Possible Insight

According to to CB Insights , there were 111 private technology company acquisitions over $100M in 2012, thought not all of these would necessarily be VC-backed. Presumably, it is the smaller acquisitions they miss. To achieve better accuracy, RSCM asked a friend with access to the S&P Capital IQ database to do a quick search for us on M&A deals under $50M from 2001 to 2010.

[Review] The Social Customer

YoungUpstarts

It covers community management, listening on social channels, mining of one’s customer database, establishment of a social CRM team, and the invoking of either macro responses (automated activities like birthday coupons) or micro responses (manual interventions like organising a press briefing).

Harvard Is a Hotbed for Entrepreneurs (But Needs More Authenticity, Less Whiteboarding)

View from Seed

We realized you could put some data to it, so we looked at the Harvard database of HBS alumni who self-identified as founders and cross-referenced that with CrunchBase.

Docstoc launches video program for its 30m users, may raise funds for acquisitions, but not service

The Next Web

” So what is Nazar looking for in potential acquisitions? Docstoc , the document-sharing service that focuses on helping small business operators start and grow their companies, has a new video course designed to help offer advice and education for entrepreneurs.

30 Machine Intelligence Startups to Watch in Israel

VC Cafe

YouAppi (2011)- YouAppi creates adtech to streamline mobile user acquisition. Artificial Intelligence and Machine Learning will be eating the world. Don’t take my word for it – in the roundup of venture capital predictions for 2017 , I found it to be the top recurring theme.

SaaS Math: Activation, Retention and Churn

StartupCFO

So far in the SaaS Math series, we have looked at why investors love SaaS, definition s of the key terms in SaaS math and last week we looked at user acquisition math. Here is a simple illustration of user acquisition and activation for this freemium business.

A Better Definition of Big Data

Venture Cyclist

For a long time, Moore’s law would ensure regular general-purpose computers would improve fast enough to keep the databases humming with no need for (more expensive) special purpose products. In 1996 TimesTen spun out of HP with a new approach to solve one relational database performance problem and became very successful in its particular corner of the market.

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. Four simple metrics that help you understand how effective you are in the acquisition stage of your email marketing.

How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

Now for all the gory details… User acquisition The first tab in the spreadsheet covers the issue of paid user acquisition – many subscription businesses mostly rely on AdWords and ad network buys in order to acquire users. Andrew Chen New here?