ConversionXL
MAY 3, 2017
According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. Segmenting Your Customer Database. Easy — your customer database. Even if it’s not complex, your customer database is a goldmine of useful, actionable data. This one’s simple.
Both Sides of the Table
JUNE 18, 2010
Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season. Structured data asset creation works in on demand in real-time across multiple data sets Including web, e-mail, internal databases, documents, and media. Potential competitors: Gilt Groupe , ShoeDazzle.
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Austin Startup
DECEMBER 6, 2010
In addition, software industry veteran Larry Warnock, who led the acquisition of Phurnace Software by BMC Software earlier this year, has joined Gazzang as CEO. Gazzang’s first product offering, ezNcrypt, is a “set and forget” solution for encrypting MySQL database transactions and data.
The Startup Magazine
FEBRUARY 16, 2022
He has a wealth of experience in the data vertical, having served in previous roles at companies such as Intel, AllScripts, and Vision.bi. The benefits of using DataRails can clearly be seen in the rapid customer acquisition the company is experiencing and the overall excitement for the product among users.”
ConversionXL
NOVEMBER 29, 2016
Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more. The benchmark database for any particular vertical consists of a select sample of 100+ sites from various eCommerce categories or subcategories of Amazon’s Alexa’s Top 500 Sites on the Web.
ConversionXL
OCTOBER 25, 2018
Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM. That leads to hundreds of lists, no clear segmentation, and a database management nightmare.
David Teten
DECEMBER 3, 2019
I use another live Google doc to maintain my database of companies I’m marketing to other VCs. For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data.
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