Up and Running
FEBRUARY 18, 2021
Having an excellent product and demand for that product is one thing. Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). We’ve already covered the use of automated processes in customer retention such as onboarding and in customer acquisition.
Startup Professionals Musings
APRIL 28, 2021
No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Mergers and acquisitions also require new skills.
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Startup Professionals Musings
JANUARY 6, 2021
Ongoing momentum requires a move to mainstream, or even late adopters, who demand simplicity in your base function. In most companies, maintaining momentum requires the right strategic partners and acquisitions, in lieu of short-term price adjustments and special sales. The company has since gone public, and is still a market leader.
Startup Professionals Musings
FEBRUARY 14, 2022
Success demands testing the solution early and quickly in the market, then iterating to get it right. Don’t forget a viable financial model of costs, margins, customer acquisition, and break-even. Neither breakthrough technology nor maximum features will assure that “if we build it, they will come.” Nail the go-to-market strategy.
Startup Professionals Musings
APRIL 23, 2022
Again, you get what you demand and reward. Hire entrepreneurs like you, grow like an entrepreneurial company, and stand above competitors in the acquisition process to carry that fire forward. Sales will be the organization’s sole focus.” Motivate for a spectrum of entrepreneurial behaviors, and you will see results. Marty Zwilling.
The Startup Magazine
FEBRUARY 26, 2024
Late-stage investing is about fueling the rockets, providing the capital necessary for scaling up operations, entering new markets, and, ultimately, preparing for an exit, be it an IPO or acquisition. It demands vigilance, flexibility, and an unwavering commitment to due diligence. However, managing such a portfolio is no small feat.
Startup Professionals Musings
FEBRUARY 25, 2023
Even still, in the context of all three points, I recommend that you evaluate the most common exit alternatives and considerations, and integrate the right one into your startup strategy and plan: M&A - merger or acquisition by another company. IPO – public company initial public stock offering.
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