Both Sides of the Table

NOVEMBER 14, 2017

How long does it take me to pay back my original customer acquisition costs? You start out with vision, you must adapt and have intellectual honesty once you stare at your data and know where your true sources of differentiation and value are. How profitable is my product or service?

Operations 286

Operations New York City Technical Review Startup 286

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Product should be your main channel for customer acquisition, retention and expansion. Marketing : get a larger share of voice.

B2B 94

B2B Marketing Curation PPC 94

YoungUpstarts

OCTOBER 6, 2020

is any liability incurred in the development, acquisition, use, and retirement of technology — i.e. hardware and software systems, or the skills set needed to support them. For SMBs, tech debt is a potential existential threat that could impact their future viability and very survival. Tech Debt 2.0

Technical Review 246

Technical Review Small Business Software Review Security 246

ConversionXL

SEPTEMBER 1, 2020

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

Customer 132

Customer SMS Retention Acquisition 132

Austin Startup

MAY 24, 2021

Look to build solutions with IPA when you need a highly tailored customer journey or process to differentiate from your competition. Funding Follows Growth and Acquisitions The big fundraising event in this space in the first part of 2021 was Camunda and their $100 million series B round. In other news, IBM purchased MyInvenio ?

Cofounder 94

Cofounder Marketing North America Acquisition 94

ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. Some of those channels might include: Acquisition. Your customers want different things. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

ReadWriteStart

OCTOBER 2, 2023

It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market. A visually appealing and consistent design can help create a strong brand image and differentiate the product from competitors.

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

SEPTEMBER 3, 2021

Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. Stand out from the crowd with brand differentiation. Everyone wants their app to stand out, but you can’t differentiate on features alone. Lowering your customer acquisition costs (CAC).

Metadata 121

Metadata Technical Review Retention Metrics 121

Startup Professionals Musings

JULY 26, 2010

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. Even mergers and acquisitions (M&A) came early. Tags: entrepreneur startup merger acquisition business. No growth” or even slow-growth companies waiting for an angel may have a long wait. Marty Zwilling.

Acquisition 214

Acquisition Merger Startup Bandwidth 214

Version One Ventures

SEPTEMBER 19, 2012

Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

YoungUpstarts

FEBRUARY 13, 2019

Just ask Blue Apron, which has found itself in the news recently for its poor stock market performance and its widely criticized acquisition-focused growth strategy — not to mention CEO Brad Dickerson’s unwillingness to release its retention numbers. Blue Apron is hardly alone with its churn problem.

Customer 173

Customer Technical Review Retention Acquisition 173

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. If the purpose of the analysis is to identify top traffic sources, a much clearer step is “Identify your top two traffic channels in the Google Analytics ‘Acquisition’ report.”. But most content resembles the former.

Analytics 161

Analytics Acquisition Channel B2C 161

Startup Professionals Musings

NOVEMBER 4, 2015

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. In the investment community, these leadership elements are often called “goodwill.” Performance accountability processes.

Leadership 120

Leadership Technical Review Due Diligence Valuation 120

Steve Blank

SEPTEMBER 24, 2020

We described the theory versus current practice of defense requirements, acquisition and budgeting in Slides 28-32. is still using a McNamara-era requirements and acquisition system designed by financial managers from Ford and imposed on the DOD in the early 1960s. And they’re even making an end-around to a broken acquisition system.

Technology 436

Technology China Russia Silicon Valley 436

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] 12:29] Where do you stand on your messaging for client acquisition? [15:49] You know, how do you feel like, you know, what do you feel like is your core differentiator? Karrie Sanderson (02:55): It?

Marketing 75

Marketing Differentiation B2C PR 75

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] Do you have kind of a a thought on, you know, the cross channel acquisition?

Channel 65

Channel Acquisition Framework B2B 65

Up and Running

NOVEMBER 6, 2020

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. Customer acquisition plan. Customer acquisition strategy. When we talk about customer acquisition, we’re talking about marketing and sales. Yes, of course.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

Version One Ventures

SEPTEMBER 17, 2013

How do we differentiate between B2B start-ups that sell to many vs. sell to a few? The SaaS model, with its inherent low customer acquisition costs (CAC) and ease of deployment, makes it possible for companies to be successful when focusing on the SMB market, as well as niche verticals. Sell to few”: Traditional enterprise sales.

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

YoungUpstarts

OCTOBER 4, 2015

Adopt a strategy canvas approach (ala Blue Ocean Strategy ) to differentiate your business from the “red oceans” of competitors. 2 Differentiate Social CRM from its components. 2 Differentiate Social CRM from its components. Enterprise Resource Planning (ERP). Supply Chain Management (SCM).

Technical Review 100

Technical Review Software Review Customer Social Media 100

Both Sides of the Table

NOVEMBER 3, 2009

and the subsequent acquisition sprees of companies like Google, Yahoo!, If you plan to charge more than them I need to know how your product will differentiate to command a premium. The COGS (costs of goods sold) tells me about how big your customer acquisition costs will be. Cisco and others went out to fill out their Web 2.0

Business Plan 334

Business Plan AJAX Venture Capital Technical Review 334

Version One Ventures

OCTOBER 18, 2012

Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. Three of those have since been acquired and patents did not play a significant role in the acquisition process. To my knowledge, only 4 out of my 35 portfolio companies have filed for patents.

IP 163

IP Technical Review B2C Social Network 163

The Startup Magazine

JULY 22, 2023

From automating processes to marketing and improving talent acquisition, here’s the role of AI in startup success. Launching fast and scaling can differentiate between startup success and failure. Talent Acquisition Startups may be short on a budget, but they need the right talent to do things right.

Artificial Inteligence 121

Artificial Inteligence Algorithm Startup Generative AI 121

Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

ConversionXL

NOVEMBER 24, 2021

This is the basis of an effective differentiation strategy. Differentiate the messaging between your brand and personal profiles. . Creating a brand that is appealing to everyone is improbable and a waste of time. Focus on finding a network of diehard fans, and cater your content to their needs. Image source. The takeaway?

Reputation 134

Reputation Audience Management Social Media 134

ReadWriteStart

JULY 12, 2023

Companies in the IT management industry need customer acquisition and retention strategies that work to set them apart from the competition. Q: How important is customer acquisition for IT management firms? A: Customer acquisition is crucial for the long-term success of IT management firms.

United States 121

United States Management Mexico Artificial Inteligence 121

Steve Blank

SEPTEMBER 24, 2020

We described the theory versus current practice of defense requirements, acquisition and budgeting in Slides 28-32. is still using a McNamara-era requirements and acquisition system designed by financial managers from Ford and imposed on the DOD in the early 1960s. And they’re even making an end-around to a broken acquisition system.

Technology 228

Technology China Russia Silicon Valley 228

This is going to be BIG.

OCTOBER 18, 2022

I realized that you’d never ask this question if you had built a consumer app and you were trying to do customer acquisition. Once you had that squared away, you’d start testing various acquisition channels, optimizing them regularly for cost effective conversion. No one ever asks, “Where do you find users for my dating app?”

Product 135

Product Acquisition Channel Differentiation 135

ConversionXL

MARCH 31, 2020

Rising customer acquisition costs—especially on ad platforms—have also put weaker brands with lower conversion rates out of business. Algolia works well for larger ecommerce brands with large SKU counts and differentiated product categories. Only the best are surviving, thus perpetuating a rise in conversion rates.

eCommerce 110

eCommerce Sales Software Review Development Team Review 110

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). They literally can’t respond to our core differentiator. But assuming they were able to copy us.

Startup 150

Startup Seed Money DC Software Review 150

Steve Blank

MAY 28, 2009

I’ve heard investors ask about sustainable technical differentiation for companies that you put on the customer/market risk end of the scale. Personally, I think that customer acquisition, brand, reputation, etc., are much more differentiating than technology. In contrast, customer acquisition, brand, reputation, etc.

Vertical 144

Vertical Silicon Valley Marketing Customer 144

Both Sides of the Table

MARCH 5, 2010

Still, I think that to succeed they really need to focus on vertical niches where they can differentiate and have more focus on content quality and user acquisition. Their product direction and demo increased 10x.

San Francisco 254

San Francisco Technical Review Los Angeles Software Review 254

YoungUpstarts

JUNE 18, 2012

The startup will then look outwards in the region to expand into, either organically or via a partnership, joint venture or acquisition. Startups in this category have the know how, mindset, confidence and product differentiation to address the global market from day one. Singapore ) where if you become No.1 Global from day one (GD1).

Singapore 178

Singapore Technical Cofounder Product Marketing 178

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. A reliable paid acquisition channel results in a somewhat stable business. Sales” is not a dirty word. If the latter, they might be right.

Restful 202

Restful Founder Revenue Acquisition 202

Steve Blank

APRIL 12, 2010

It can be more complex if you find the your target customer or users need to change or the feature set is wrong or you need to “repackage” a monolithic product into a family of products or you chose the wrong sales channel or your customer acquisition programs were ineffective. Startups are inherently chaotic.

Business Model 332

Business Model Agile Customer Development Startup 332

ReadWriteStart

JUNE 16, 2011

What I find exciting about Freshdesk is that they may be able to do the same thing in customer support that Zoho did in CRM: a drastic downshifting of the price-point of a full-functionality, differentiated, cutting edge customer support solution. Techcello presented a TAM of about $25M-$50M a year, which I haven't had a chance to study.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

ConversionXL

JANUARY 18, 2022

It’s your reputation and ultimate differentiating factor. Do they inspire behaviors that will help you differentiate? Your marketing strategy is what amplifies that brand. Brand strategy: Defining why you existing in the world. Your brand is how the world sees your business. Do they set you apart from similar companies?

Marketing 128

Marketing Campaign Software Review Tulsa 128

Startup Professionals Musings

DECEMBER 21, 2013

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. Even mergers and acquisitions (M&A) came quickly. acquisitions business entrepreneur growth mergers organic growth' No growth” or even slow-growth companies waiting for an Angel may have a long wait.

Merger 243

Merger Acquisition Startup Bandwidth 243