FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
As Schiff concurs, this is “an opportunity for publishers that have become disintermediated from their visitors due to too many middlemen to try and take control of their destiny again.”. Advertisers who have not yet implemented Google Offline Conversion Tracking and Facebook’s Conversions API should prepare to do so now.
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