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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). What if someone sees an ad, visits a web page, watches a video, downloads a brochure, responds to an e-mail, and finally buys a product? Are you making the proper investment, and is it paying off?

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

You can watch him on YouTube , download in iTunes (for gym or commute) 3/31/11 edition. He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - He told them it was now or never.

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Quickly Unpacking Spotify’s Acquisition Of Gimlet Media

Haystack

This premium tier also allows users to download content to their device for offline viewing.) MasterClass is an example of a company doing this well in the age of mobile, only issuing videos via its mobile application and therefore forcing would-be consumers to download its own app and charge them directly for that restricted content.

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Conversion, retention and churn benchmarks

VC Cafe

In SaaS in can be the conversion from trial to paying customer, and in consumer subscription it can be the conversion from download to subscriber. You can get a downloadable version here. The sources for the data include studies by HubSpot , Recurly , MarketingSherpa and more. based on a sample of over 300 SaaS companies.

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The State of Gaming in 2022

VC Cafe

34% of gamers have played/ downloaded a freeto-play game in the last month. year-over-year, downloads were up 0.4% The games, especially mobile free-to-play, are then required to recoup the acquisition costs, typically monetising with ads (which hurts user experience) or in-app-purchases. There are 3.07 as they reached 28.1

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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value.

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Microsoft’s Purchase Of Minecraft Maker Mojang Shows Comitment To Building Cross-Platform Appeal

YoungUpstarts

billion acquisition of Sweden-based software company Mojang, the developer behind the popular building game ““Minecraft”, which has sold over 100 million copies since its release in 2009, illustrates the degree to which Microsoft CEO Satya Nadella’s long-term vision for Microsoft is taking root at that company. Microsoft’s $2.5