Refutation: An acquisition is always a failure

A Smart Bear: Startups and Marketing for Geeks

Jake Lodwick wrote an article on PandoDaily entitled “An acquisition is always a failure.” WP Engine is one of those, and we laugh about how drastic the changes are, in the rare spaces between tackling the latest challenge. Sure not all acquisitions go that way.

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy. Customer acquisition. Re-think Customer Acquisition, Brand Engagement.

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Three types of acquisitions

Chris Dixon

There are three types of technology acquisitions: - Talent. When the acquirer just wants the team (generally just engineers and sometimes designers). As a rule of thumb, these acquisitions are priced at approximately $1M/engineer. Generally the prices for these acquisitions are significantly higher than talent acquisitions. Tech: When the acquirer wants the technology along with the team.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

In pure web businesses where the headcount doesn’t need to grow as customer acquisition scales, it is also very useful to look customer acquisition costs without the headcount costs.) Metrics on all aspects of the customer acquisition process to find out what can be improved.

Building It Is Not Enough: 5 Practical Tips On User Acquisition


Stories about the growth of "hot" startups such as Facebook, Instagram, AirBNB, and others have created a belief that if you build the right product, customer acquisition will be easy. Finding scalable acquisition channels is a time consuming and strategic effort.

“The Core Value of a Good Leader is Humility:” Sam Schillace, Box Engineering SVP

Hunter Walker

Now as SVP of Engineering at Box, he’s had the chance to scale their engineering team and help take the cloud collaboration company public. Earlier this month, I was at an event where Sam mentioned he writes a letter to his Box engineering team every Sunday.


“Pay with a Tweet” and Other Growth Hacking Examples

VC Cafe

Buffer Campuscred Growth Hacking Indisde the Launchpad Startup books StartupPlays The Referral Engine CampusCred Referral marketing User acquisition YcombinatorThere are however, many clever ways to acquire users in the early stages, when your startup has no brand recognition. In the post, "Introduction to Growth Hacking for startups" we went through the. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

A Billion Dollars, Through Acquisitions & Perseverance

Inc Startups

The company has since grown to 500 employees, and with the acquisitions of Ketera Network and, was valued at $1 billion in September 2011. I actually hired my first engineers as NASDAQ was at an all-time high.

A Roadmap of Yahoo's Acquisition Targets

Inc Startups

Marissa Mayer made her first official acquisition last week with Stamped. We're looking for smaller-scale acquisitions that align well overall with our businesses," Mayer said last week in a shareholder conference call. A Quora acquisition wouldn't be cheap, either.

Acquisition Planning Process: 6 Questions to Answer Right Now

Growthink Blog

Google made 25 acquisitions in 2011; buying companies including Clever Sense, RightsFlow, Apture, Katango, SocialGrapple and more. But Google's acquisitions weren't even a blip on the entire radar screen of acquisitions. What will be the date of that acquisition?

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Search Engine Optimization. Advanced Analytics Marketing Tips Search Engine Marketing acquisition portfolio optimization actionable web analytics excellent analytics tips experimentation and testing

Conversion: The Most Important Internet Metric of All (Revisited)

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition.

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. Aggregated search engine level analysis.

What to expect before accepting the offer to become Engineer #1 at a startup

The Next Web

“It kinda sucks to be engineer #1.”. That’s what a couple of my friends – engineers at Google and Bloomberg who have been following the rise of startup culture with intrigue – told me recently. Engineer #1? Why not wait until the opportunity to be engineer #10, #20, #100?

3 Ways to Grow Your Startup

The Startup Magazine

Hire an SEO team to link your site to authorities and improve your search engine rankings. 3 Mergers, Partnerships and Acquisitions. Entrepreneurship acquisition business loan Business plan Intellectual property merger

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Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

Search Contribution: Acquisition, Behavior, Outcomes! Search engines are immensely valuable sources of traffic for any type of website. The problem is they over-indexed in acquisition (the first five metrics), only had one outcome metric, and no behavior metric.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy.

Strategy Roundtable For Entrepreneurs: Guerrilla P.R. & SEO Most Profitable Customer Acquisition Strategies


and SEO as two of the most effective and affordable customer acquisition strategies. and an affiliate program would also help with customer acquisition. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

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Smarter Data Analysis of Google's https (not provided) change: 5 Steps

Occam's Razor

Search engine visits: 27,534. Never ever never never never create a custom report without three critical elements: Acquisition, Behavior, Outcomes. It is astonishingly common that we are asked to analyze the impossible.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies.

StumbleUpon's First Acquisition Is in Video

Inc Startups

The 11-year-old discovery engine is betting its video strategy on Canadian start-up, 5by. This is the company''s first acquisition Content discovery service StumbleUpon revealed today it had acquired video concierge company 5by for an undisclosed sum.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

A secondary, under-appreciated, challenge is that search engines value freshness of content. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Acquisition is everything we do to attract traffic.

The Necessity of SEO in Small Business

Blogtrepreneur | Entrepreneur Blog

Among these resources is SEO, search engine optimization, in order to help smaller businesses be found on the Internet. Search engine optimization is important first of all because businesses found closer to the top of the rankings of popular search engines draw more business.

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Five Tips For Startups To Reduce Customer Churn


But as the company grows, it’s important to make the transition from acquisition to retention. Consider earmarking a share of engineering time to deliver on customer requests. Professionalisms customer acquisition customer retention John Rode sales sales lead management

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

During this stage you should also invest a lot in Search Engine Optimization. Now in step eight , we really kick things up multiple notches when it comes to creating a truly fantastic multi-channel (or the flavor of the month, omni-channel) execution engine.

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

When I search for "avinash" on Google I might rank #1 in the search results because I'm logged into my Google account, the engine has my search history, my computer IP address, it also has searches by others in my vicinity, local stories right now, and so many other signals.

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") Likewise the secret gift of Paid Search is that you get to control the user experience, rather than the search engine.

Three reasons Microsoft will not buy Nokia at any price

Don Dodge on The Next Big Thing

Microsoft responded by making a deal with Nokia, paying them billions of dollars for "marketing" and engineering transition costs. The FTC and EU wouldn't let them - Almost any big acquisition by Microsoft, or any of the big players, will attract an FTC, EU, and even China review. Acquisitions Apple MicrosoftNokia ( NOK ) stock price is dropping to historic lows with a current market cap of just $9.3 Billion.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? One of my favorite exercises is to do the above analysis based on Cost Per Acquisition, rather than just conversions.

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., And you also have, perhaps more useful, the industry wide acquisition strategy distribution.

Does Your Growth Engine Need a Tune-Up?

Inc Startups

Is your growth engine humming or stalling? Often, even quickly growing companies can suffer from a sputtering growth engine. In the book The Lean Startup , author Eric Ries identifies three engines of growth for a business: 1. Which growth engine drives your business?

How to plan to make a successful acquisition


One of my company CEO’s recently described his rule for acquisition success, and it resonated with me as a great goal for planning during acquisition exercises.

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

Did you realize your acquisition was distinct on mobile? Changes campaign targeting, changes content development, changes social strategies, changes product mix, changes keywords for search engine optimization. Traffic Sources > Search Engine Optimization > Geographical Summary.

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

All standard reports are simply the vendor engineer's attempt to showcase the data in the tool. When you review the portfolio of segments being used by your Squirrels, ensure that they have Acquisition, Behavior AND Outcome segments.

The “I-just-got-bought-by-a-big-company” survival guide

Scott Weiss

It took almost six months for my former company IronPort’s acquisition by Cisco to close and it seemed like forever. If you’re a disaffected leader, moping around, “doing time” and talking smack, your team will disintegrate and the acquisition will fail. You need to “sew in the organ” to make the acquisition successful. Most acquisitions fail. The IronPort SVP of Engineering took over the firewall group and the Cisco VP running firewalls took over IronPort.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. How should you decide which one of these acquisition sources you should invest in more? how can you figure out which acquisition channel is more important?

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. You feel proud because you started with just 5% of the traffic from search engines. Yes, data is important.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Every search engine's SEO algorithm is unique.

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

My goal is to get them excited about creating an amazing digital acquisition strategy that delivers noteworthy experiences through their owned digital platforms, and which ultimately delivers bigger profits (usually offline, but online as well).

Small Businesses Spending More And More On Social Media

crowdSPRING Blog

In fact, small and medium size businesses expect to spend nearly as much on social media as they do on search engine marketing (see table below). Although it’s not clear how most businesses track this – many use customer acquisition as the key success metric.