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Refutation: An acquisition is always a failure

A Smart Bear: Startups and Marketing for Geeks

Jake Lodwick wrote an article on PandoDaily entitled “An acquisition is always a failure.” Sure not all acquisitions go that way.

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

Customer acquisition. Re-think Customer Acquisition, Brand Engagement. Why not rethink acquisition? And it is. I give up. Please.

Three types of acquisitions

Chris Dixon

There are three types of technology acquisitions: - Talent. When the acquirer just wants the team (generally just engineers and sometimes designers). As a rule of thumb, these acquisitions are priced at approximately $1M/engineer. Generally the prices for these acquisitions are significantly higher than talent acquisitions.

A Great Graduation Speech For Engineers And Entrepreneurs

Feld Thoughts

My friend Krista Marks (now at Disney – which acquired her first company – Kerpoof ) sent me a copy of the graduation speech she gave at the University of South Carolina College of Engineering and Computing on May 8th. In 1989, I graduated with degree in Electrical Engineering from the USC. Enjoy and be inspired! *.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

Metrics on all aspects of the customer acquisition process to find out what can be improved. have multiples that are more like 5 x CAC.) Thanks!

A Roadmap of Yahoo's Acquisition Targets

Fresh Inc.: The Staff Blog

Marissa Mayer made her first official acquisition last week with Stamped. A Quora acquisition wouldn't be cheap, either.

Unlocking Your Company’s Growth Engine w/ Conversion Rate Optimization w/ Sean Ellis


But I’m willing to bet that you haven’t yet gone far enough to turn it into a sustainable engine of growth for your business.

“The Core Value of a Good Leader is Humility:” Sam Schillace, Box Engineering SVP

Hunter Walker

Now as SVP of Engineering at Box, he’s had the chance to scale their engineering team and help take the cloud collaboration company public.


Acquisition Planning Process: 6 Questions to Answer Right Now

Growthink Blog

Google made 25 acquisitions in 2011; buying companies including Clever Sense, RightsFlow, Apture, Katango, SocialGrapple and more. Don't wait.

“Pay with a Tweet” and Other Growth Hacking Examples

VC Cafe

Buffer Campuscred Growth Hacking Indisde the Launchpad Startup books StartupPlays The Referral Engine CampusCred Referral marketing User acquisition YcombinatorThere are however, many clever ways to acquire users in the early stages, when your startup has no brand recognition.

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Search Engine Optimization. With a plethora of digital media channels at our disposal and new ones on the way every day(!), Ready?

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Aggregated search engine level analysis.

Conversion: The Most Important Internet Metric of All (Revisited)

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Optimizely. Sailthru.

StumbleUpon's First Acquisition Is in Video

Fresh Inc.: The Staff Blog

The 11-year-old discovery engine is betting its video strategy on Canadian start-up, 5by. This is the company''s first acquisition

What to expect before accepting the offer to become Engineer #1 at a startup

The Next Web

“It kinda sucks to be engineer #1.”. They were referring to non-founder engineers, most commonly the first hire for technology businesses.

How to plan to make a successful acquisition


This CEO states that he has made it work twice when acquiring companies, and that is enough for him to make it his rule for all future acquisitions.

Does Your Growth Engine Need a Tune-Up?

Fresh Inc.: The Staff Blog

Is your growth engine humming or stalling? Often, even quickly growing companies can suffer from a sputtering growth engine.

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

Search Contribution: Acquisition, Behavior, Outcomes! Search engines are immensely valuable sources of traffic for any type of website.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy. Excited? Others.

Smarter Data Analysis of Google's https (not provided) change: 5 Steps

Occam's Razor

Search engine visits: 27,534. It is astonishingly common that we are asked to analyze the impossible. On board? deeper. Establish macro context.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

There are many good acquisition metrics including impressions, clicks, delivery rate, share of voice, and on and on. So, great metric. Simple.

Strategy Roundtable For Entrepreneurs: Guerrilla P.R. & SEO Most Profitable Customer Acquisition Strategies


and SEO as two of the most effective and affordable customer acquisition strategies. Guerrilla p.r. Sponsor. GemKitty.

India 11

The “I-just-got-bought-by-a-big-company” survival guide

Scott Weiss

It took almost six months for my former company IronPort’s acquisition by Cisco to close and it seemed like forever. If you’re a disaffected leader, moping around, “doing time” and talking smack, your team will disintegrate and the acquisition will fail. You need to “sew in the organ” to make the acquisition successful.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

A secondary, under-appreciated, challenge is that search engines value freshness of content. Acquisition is everything we do to attract traffic.

Five Tips For Startups To Reduce Customer Churn


But as the company grows, it’s important to make the transition from acquisition to retention. Finding new customers costs time and money.

The Necessity of SEO in Small Business

Blogtrepreneur | Entrepreneur Blog

Among these resources is SEO, search engine optimization, in order to help smaller businesses be found on the Internet. SEO Rankings.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

During this stage you should also invest a lot in Search Engine Optimization. Focus on optimizing your Cost per Acquisition (CPA). Ready?

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

Search Engine Optimization will have a large source of your search traffic (surely you are not just renting traffic from Bing, Google, Yandex, right?).

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

Because the search engine has determined that the perfect search result for you for the keyword avinash is a unicorn. [Do Big data. Small data.

Three reasons Microsoft will not buy Nokia at any price

Don Dodge on The Next Big Thing

Microsoft responded by making a deal with Nokia, paying them billions of dollars for "marketing" and engineering transition costs. The FTC and EU wouldn't let them - Almost any big acquisition by Microsoft, or any of the big players, will attract an FTC, EU, and even China review. Acquisitions Apple MicrosoftBillion. Why not?

China 39

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

And you also have, perhaps more useful, the industry wide acquisition strategy distribution. related to their performance. Yes, four! etc.).

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? " low. Excited? So cool!

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

All standard reports are simply the vendor engineer's attempt to showcase the data in the tool. Tools. People. Consulting. Processes.

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

Did you realize your acquisition was distinct on mobile? Traffic Sources > Search Engine Optimization > Geographical Summary.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Sounds like fun? It is. They do everything.

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

of Search Traffic: This measures the percentage of traffic you receive from search engines, in context of all other traffic sources. Sidebar].

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

That also applies to the consumer Search behavior (#4 below) which includes all search engines and not just Google. They have a Facebook page.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. I mean really use the tools. Click!

Kevin Federline Search Engine


skip to main | skip to sidebar SoCal CTO Tuesday, March 20, 2007 Kevin Federline Search Engine Just saw a post - Sleep with a pop star, get your own branded search engine. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. talking about Prodeges Search with Kevin Site - [link].

Resilience Engineering #11: Grief and Awareness – Breaking the Grip of Robustness

Active Garage

A huge, challenging project surfaced having to do with integrating a recent acquisition. Troubled Projects. The trouble increases.