Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Cost Acquisition Startup 150

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. Blue Apron is hardly alone with its churn problem. The truth is, pricing usually isn’t the issue.

Customer 173

Customer Technical Review Retention Acquisition 173

The Startup Magazine

SEPTEMBER 19, 2022

Because employee objectives differ greatly, it’s best to poll your team in order to set expectations and develop effective retention strategies. According to a recent survey, nearly 50% of workers have left a job because it didn’t align with their expectations. Are they satisfied with their responsibilities?

Social Media 129

Social Media Leadership Audience Video 129

SoCal CTO

MARCH 11, 2010

Show me how much each unique visitor is going to cost you in search engine optimization and pay-per-click search engine expense. If you’re a Web-based startup, for example, show me how many unique visitors you think you can get in the beginning, and what you’re using for an estimated conversion rate (buyers to browsers). Great stuff!

Metrics 159

Metrics Startup Retention Software Developers 159

Transformify

JANUARY 31, 2024

So, get ready to ditch the outdated and embrace the future of talent acquisition. Predictive Analytics: AI is able to forecast future events, including candidate behaviour, performance, retention, and turnover, by using data and algorithms. Each posted job role is automatically optimized for SEO (search engine optimization).

Artificial Inteligence 52

Artificial Inteligence Technical Review Retention Matching 52

ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. And the content you create will differ depending on the channel: long-tail, pain-point content for SEO, or conversion-engineered landing pages for PPC. Daniel Layfield, Growth Product Manager at Codecademy.

B2B 94

B2B Marketing Curation PPC 94

YoungUpstarts

JANUARY 7, 2018

Predictive analytics help determine the most effective markets for adspend, suggesting areas where the product is being well-received and those where the cost of customer acquisition is unreasonably high. CMOs who employ AI-powered marketing report significant gains in customer retention, engagement, and lifetime loyalty.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

ConversionXL

SEPTEMBER 2, 2020

Yet, offboarding is such an important and under-rated opportunity to provide a positive experience that can actually yield advocates, saved customers, and higher retention. There’s no need to over-engineer it: Groove started sending out a simple email that asks users to reply with why they cancelled. Image source ).

Retention 83

Retention Email Customer Aggregator 83

Both Sides of the Table

OCTOBER 8, 2014

The monetization engine of the Internet that powers the most profitable business perhaps in history was invented and perfected in Los Angeles and is what you now know as Google Ad Words. It may surprise you to learn that LA graduates more engineers than anywhere else in the country. Where do all of these engineers end up?

Los Angeles 376

Los Angeles Silicon Valley Entrepreneur Seattle 376

ReadWriteStart

MARCH 3, 2021

Content marketing is also effective because it has a natural synergy with search engine optimization (SEO). Writing great content, optimized for the right keywords, can increase your likelihood of ranking in relevant search engine results. The Prioritization of Customer Retention. Boost Customer Retention.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

Hunter Walker

MAY 13, 2023

per engineer.” Especially in the early days of mobile/iOS engineering, if you hired strong technical talent into your early stage company, you basically created an acquisition outcome floor. Those who do, often believe they can hire from the open market without the hassle of an acquisition.

Early Stage 117

Early Stage Cap Table Acquisition Sales 117

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

SEPTEMBER 20, 2018

According to ProfitWell , customer acquisition costs (CAC) have increased by over 55% in the last 5 years: At the same time, customer willingness to pay for features has dropped by 30% during that same period: So, on one hand, we have rising costs; on the other, we have a lower willingness to pay. customer acquisition process and channels).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Steve Blank

MAY 6, 2015

Founders assumed they understood customer problems/needs, wrote engineering requirements documents, designed the product, implemented /built the hardware/software, verified that it worked by testing it, and then introduced the product to customers in a formal coming out called first customer ship.

Lean 120

Lean Agile Business Model Customer Development 120

ConversionXL

SEPTEMBER 20, 2021

Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine. As mentioned above, most people find your content from YouTube’s recommendation engine.

Analytics 134

Analytics Metrics Channel Video 134

Up and Running

APRIL 17, 2018

Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. On the other hand, if the customer has already gone through the first part of the funnel and purchased a product from you, how can you maintain your relationship to increase retention and even turn your customers into advocates?

SEO 80

SEO eCommerce Analytics Software Review 80

YoungUpstarts

DECEMBER 5, 2013

Engineers initially failed to understand the new possibilities of the new paradigm. Loyalty experts add social media to their programs in the same way that 19 th century engineers added combustion engines to their existing carriages. Automobiles started out looking exactly like old-style carriages, but without the horse.

Programming 150

Programming Turkey Social Media Redemption 150

Both Sides of the Table

MAY 13, 2013

But the press (and I suspect many of the senior execs of these companies) don’t really explore the corrosive downside of these acquisition. If I don’t commit to millions of dollars of acquisitions I will … die? Hire legions of young, impressionable graduates from the top engineering universities. Woo the press.

Liquidation Preference 357

Liquidation Preference Early Stage Retention Lock-up Period 357

ConversionXL

APRIL 13, 2017

A growth team, however, is largely overlapped with product, engineering, and design as well. same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Analytics 99

Analytics Engineer SEO Channel 99

Austin Startup

AUGUST 13, 2018

Learn how acquisitions can usher in new eras of growth and hiring, how to nurture existing cultures, how to merge different ways of thinking when the acquiring company doesn’t have tech roots, and how to deploy strategies for future success. You don’t need rockstar engineers. You need a rockstar engineering organization.

Austin 48

Austin Technical Review Cofounder Texas 48

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. This is a broad goal, so you’ll need to uncover experiments that improve any metric influencing purchasing behavior and retention. a live stream with an influencer on social media).

Framework 102

Framework Marketing Acquisition Retention 102

Version One Ventures

DECEMBER 6, 2018

With that said, you’ll need to understand what sales and marketing channels work (and scale), what your customer acquisition costs are, and how much a typical user is worth over their lifetime with your company. . Retention rate: What percentage of users can you retain quarter over quarter?

Acquisition 150

Acquisition Distribution Metrics Retention 150

NZ Entrepreneur

APRIL 29, 2019

And there are plenty of examples of this already dominating the business landscape; Uber, Airbnb, Lime Scooters, and even Rolls-Royce are seeing the benefits of a new model structure, selling flight hours instead of plane engines.

New Zealand 40

New Zealand Technical Review Retention Acquisition 40

ConversionXL

DECEMBER 7, 2017

Say you have 1000 customers and $1000 to spend on customer retention and loyalty. And once I took customer acquisition costs into account, this segment was unprofitable and negative-LTV. These numbers are not uncommon for tripwire marketing retention campaigns. Well those points are your tripwires. They bought once, ever.

Bankruptcy 106

Bankruptcy Marketing Campaign Intellectual Property 106

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? If data is the fuel of growth, then analytics is its engine.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? If data is the fuel of growth, then analytics is its engine.

Management 20

Management Analytics Technical Review Framework 20

ReadWriteStart

AUGUST 26, 2022

The vast majority of their customer acquisition is word of mouth. When you put those two things together, you get high-quality customers, high LTV, and acquisition at super low costs. And you know, a cost goes out with an acquisition, so whether it’s hiring a salesperson, commissions, or paying Google. David Zhang.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 12, 2018

The very top yellow bar: “The improved trading engine is released. Don’t focus only on acquisition. When “more customers” is your primary (or only) goal, you inevitably forget about retention. It still doesn’t tell the whole story (you can trade cryptocurrencies other than Bitcoin), but it’s much better. What else is unclear?

Affiliate 116

Affiliate Email Technical Review Registration Rights 116

SVPG

APRIL 28, 2012

Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral. when to use each and to what end). Vertical/affiliate/evangelist programs.

Product 108

Product Technical Review Marketing Affiliate 108

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

The Startup Magazine

JULY 4, 2017

Spend some time forming campaigns that include the use of television ads, magazines, the search engine optimization and many others. The venture requires a massive financial investment due to the numerous expenses that include marketing, payment services, license acquisition alongside an early license fee.

Securities and Exchange Commission 60

Securities and Exchange Commission Software Review United Kingdom Affiliate 60

YoungUpstarts

FEBRUARY 18, 2017

Epic content is a must to improve user retention rate. In future, you can notify subscribers about your new blog and improve retention rate. It is a well know fact that high bounce rate is not good either for search engine ranking of your site or overall business. Remedy: Publish Great Content. Push Notifications. Bounce Rate.

Retention 124

Retention PPC Conversion Social Media 124

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. I'm an engineer. The second thing is figuring out the type of community you want to build.

Community 53

Community Kuwait Cofounder Bootstrapping 53

The Equity Kicker

FEBRUARY 27, 2014

That contrasts with previous eras where great sales and marketing capabilities and great engineering were often more important than product (think about the great enterprise software success stories of the 1990s…). They process 50bn messages per day with 99.9% uptime and a service so good that 72% of active users come back daily.

Product 123

Product Valuation Retention Acquisition 123

Austin Startup

FEBRUARY 1, 2018

A recent job posting by zlien , a construction industry software company, frames the product manager’s mindset this way: Do you find yourself staring at a complex world and identifying problems to engineer away? so that the talent, the designers, engineers, analysts and data scientists, can focus on their core work. What do they do?

Management 85

Management Product Technical Review Software Review 85