Startup Professionals Musings

DECEMBER 17, 2022

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

MARCH 20, 2020

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

SoCal CTO

FEBRUARY 17, 2007

When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Startup Professionals Musings

SEPTEMBER 26, 2014

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

ReadWriteStart

APRIL 1, 2011

Our discussion today was around prioritization of the next few critical steps around customer acquisition and validation. We discussed guerilla p.r., As for business model, Jigar wants to sell services like refilling cards. Report Bee. Then Balaganesh S., product reviews through blogs, as well as SEO, blogs, and social media marketing.

India 119

India Guerilla Entrepreneur New Zealand 119

Startup Professionals Musings

MARCH 3, 2018

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Startup Professionals Musings

NOVEMBER 1, 2015

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120