Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
In both instances, search engines have access to the full article content—either in the HTML or within structured data—while user access is restricted. Paywalls, by default, are a barrier to organic acquisition—they stop some users from accessing some content. Lead-ins with content in HTML or structured data for users and Google.
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