Both Sides of the Table
JANUARY 11, 2014
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.
Both Sides of the Table
APRIL 26, 2016
Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.
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Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
This is going to be BIG.
FEBRUARY 26, 2010
We are also one of the stickiest sites on the internet. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.
Up and Running
JULY 26, 2016
Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.
VC Cafe
FEBRUARY 7, 2011
I genuinely believe that when it comes to internet investments, eCommerce is not only a VC story, but that it is the VC story. For example, some companies may choose to outsource their SEM activities, some may decide that their R&D can be outsourced, while others may eventually outsource customer support. Here’s why ….
Andrew Payne
APRIL 26, 2010
The Internet used to be a lot “flatter” Last decade, there really weren’t any major points of control. The browser was a major point of control, but that was very “horizontal” — few Internet companies worried about bumping into Netscape or Microsoft as a competitor.
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