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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Block sketchy IP addresses.

PPC 121
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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

How do you balance traffic acquisition with conversion optimization? Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. CRO and SEO: The Perfect Couple? Usually not both.

SEO 48
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

Here is a simple example: You are the Acquisition manager for a company called Omniture. On behalf of your company you are spending precious budget on acquisition, not ensuring your campaigns are tagged properly is near criminal behavior. If they are like every other company that obsesses with PPC and Yahoo! Oh one more thing.

Analytics 122
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K. Tools for IP-targeted ads: MRP ; Terminus. ABM opens the door to many types of opportunities.

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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

PPC 131
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Top 4 Content Marketing Metrics

Duct Tape Marketing

c) create individual landing pages for any advertising or PPC campaign that directs back to your homepage. New Users are the number of people viewing the site for the first time (or for the first time on their particular IP address) while returning users are returning to view your content again. Users – New and Returning.

Metrics 28
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

We’re considering doing SEO and PPC as well as cold calling to generate leads. Acquisition / Lifetime Value, etc. I can’t offer any amazing technology or IP, but I can solve a few problems by just doing it “right”, and not the way it’s being forced on people right now. So build a strong base.