Workday continues its acquisition trajectory

deal architect

Many companies make acquisitions to diversify into new markets. Others do it to acquire revenues and customer bases. Workday has been consistent in the last few years to acquire analytical capabilities and talent especially in its back office focus areas. Cloud Computing, SaaS

Workday continues its acquisition trajectory

deal architect

Many companies make acquisitions to diversify into new markets. Others do it to acquire revenues and customer bases. Workday has been consistent in the last few years to acquire analytical capabilities and talent especially in its back office focus areas. Cloud Computing, SaaS

Financing Acquisitions: Keys to Structuring the Deal And Obtaining The Funding

YoungUpstarts

Of course, these are important ingredients to growth, but the – perhaps unconventional – truth is that this kind of growth can be riskier and less compelling to investors than growth through acquisition. And, namely, they pique the interests of those in the private capital markets.

How To Preserve Your Company Culture After An Acquisition

YoungUpstarts

Or perhaps the acquired business seeks an acquisition deal to gain access to a wider marketplace. No matter what the reason, an acquisition tends to shake things up at both businesses. So how do you preserve your company culture after an acquisition?

Marketing Beyond Acquisition

Gust

In my conversations with people in the startup world – from angel investors through entrepreneurs and employees with vast startup experience – I often hear about their perceptions of the marketing role as being pretty limited to acquisition. I can’t count the times I heard people saying that “product development defines the product, and marketing gets the customers”. Second – timely, cost-effective customer acquisition is a matter of life-or-death to most startups.

[Asia] Tech In Asia Buys GameSaku In Acquisition Blitz

YoungUpstarts

Just a week after Tech in Asia ( Techinasia.com ) completed its acquisition of fellow Singapore-based blog SGEntrepreneurs (SGE) for an undisclosed sum, the startup and technology blog today announced that it has also acquired Indonesia-based gaming blog GameSaku from Apps Foundry.

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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. I'll share two examples of companies that are doing something non-normal when it comes to mobile marketing. Customer acquisition.

Quickly Unpacking Spotify’s Acquisition Of Gimlet Media

Haystack

market by launching in connection with Facebook viral invites? This all represents a huge market for engagement minutes as audio as a medium, while not inherently viral, is likely more accessible to more people in terms of literacy and in many cases faster and more efficient than reading (though not in all cases). I’ve been traveling all week, digging out of email, and closing two deals and — hence — have been pretty quiet online.

Factors To Consider When Creating An Acquisition Strategy As A Tech Startup

YoungUpstarts

The goal of most startup companies is to increase their market share and revenues. For most of those that manage to grow big, acquisition of other companies plays a major role in their success. In fact statistics show that only a quarter of acquisitions succeed.

Startups Should Fuel Growth By Acquisitions

Startup Professionals Musings

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Even mergers and acquisitions (M&A) came early.

Optimizing your Customer Acquisition Funnel

For Entrepreneurs

Almost every sales and marketing funnel has blockage points where the conversion rates are lower than hoped, or the process cannot be scaled. Startup Help freemium Harvesting demand versus creating demand Hubspot Inbound Marketing JBoss Lean startup Mirror42 Optimize customer acquisition funnel Remove blockage points in sales funnel Sales funnel sales process optimization Sysomos

Quickly Unpacking SAP’s $8B Acquisition Of Qualtrics

Haystack

In the wake of what is now considered the second-highest enterprise SaaS acquisition in history, below are some quick takeaways that are on my mind: 1/ The Efficiency Of Silicon Slopes – By now it should be no surprise that Utah’s tech ecosystem is on fire. Tweeted VC Villi Iltchev, “ This acquisition is completely consistent with prior SAP deals where you buy the leader and not worry about price (Ariba, SuccessFactors, Concur and now Q). ”.

Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications. Tags: Social Media Tech Market Analysis

Quickly Unpacking Amazon’s Acquisition Of PillPack

Haystack

4/ Not A Great Of Contact High – As soon as the news of PillPack hit, various public pharmacy and drug store companies got pummeled in the markets. One analyst estimated $15b+ of incumbent market value was wiped out. PillPack didn’t over-raise venture capital, likely had several million on the balance sheet when it was acquired, and the acquisition presents a terrific outcome for the Boston area.

Non-tech companies are making more acquisitions

The Equity Kicker

Techcrunch has an article up today about the increasing number of tech acquisitions by non-tech companies. Recent examples include: Monsanto’s acquisition of Climate Corporation for $1.1bn. Staples’ acquisition of Runa. First Data’s acquisition of Clover.

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. digital marketing Ric Dragon social media winning

OutboundEngine Completes Acquisition of ReadyChat

SiliconHills

OutboundEngine, which makes an online marketing platform for small business owners, on Monday announced it has completed its acquisition of Toronto-based ReadyChat, a web-based live chat service for real estate and mortgage companies. OutboundEngine focuses on real estate, mortgage […] The post OutboundEngine Completes Acquisition of ReadyChat appeared first on SiliconHills.

Quickly Unpacking Two Recent Acquisitions (of Cylance; of PlanGrid)

Haystack

Typically in M&A, all-cash offers are more common when the acquirer dwarfs the target in terms of market cap; otherwise, M&A usually involves stock in the mix, which leads us to believe Cylance wouldn’t have accepted anything but cash — which makes sense given the company was reportedly booking $130M/year with 3,500 customers.

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -

6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This is also where LinkedIn is an ABM powerhouse for enterprise-level B2B marketers. Acquisition

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How to Run a Successful Marketing Campaign on Product Hunt

ConversionXL

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. The post How to Run a Successful Marketing Campaign on Product Hunt appeared first on CXL.

Refining your Customer Acquisition Cost (CAC) Ratio

Cracking the Code

to measure the sales ramp; marketing productivity of Cloud businesses. This metric measures the ratio of the annualized additional recurring revenue generated by your sales and marketing investments. The challenge is to allocate the marketing spent towards one team vs. the other.

Why large companies make acquisitions

The Equity Kicker

Mergers and acquisitions have a notoriously high failure rate and as a result investors knocked a couple of percent off Cisco’s share price yesterday following the announcement of their $5bn acquisition of NDS Group. This morning the Financial Times’s Lex column ran a piece which gives a partial explanation of why big companies push ahead with acquisitions in spite of the stats and antipathy from their shareholders. This is the money quote: Many acquisitions fail.

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

Duct Tape Marketing

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value written by Guest Post read more at Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy!

5 Tips For Growing Your Start-up Into An Attractive Acquisition Target

YoungUpstarts

For many start-up companies, the dream is to one day become the other half in a merger or acquisition with a larger, more developed organisation. Currently, all things technology based have a high acquisition rate if they can provide a service for a wide range of emerging technology markets.

[Sponsored] The Next Step In User Acquisition? Social Video.

YoungUpstarts

Let’s use the email marketing apps as an example. by Hillel Scheinfeld, COO of Viewbix. You spent a lot of time and perhaps even a lot of money creating compelling videos and distributing them across the web.

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Customer Acquisition is Oxygen to a Startup

This is going to be BIG.

The only concern was that they didn’t know what their cost of customer acquisition was, nor did they which channels would be most effective, or how much they could acquire out of each channel. The good thing is that customer acquisition is a pretty easily testable thing.

A New Dawn for Consumer Internet Acquisitions

Genuine VC

Over the past decade, VCs have been lamenting about the poor state of the IPO markets and that the number of real potential acquirers for consumer internet startups has dwindled down to a handful, if that. That optimism, even, can extend beyond the IPO markets to M&A as well.

How to Create a Marketing Campaign that Stands Out

ConversionXL

Plenty of us have witnessed a marketing campaign gone wrong. I just remember thinking (as I gagged), “How did that actually make it to market?!”. Yet despite some major fails, marketing continues to be the differentiator that sets a brand apart within a crowded market.

5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. In many ways, this approach is anathema to traditional content marketing. Acquisition

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Startup Acquisition: How to Attract Potential Buyers

Early Growth Financial Services

But given that planning for an eventual startup exit is something founders should address from day one, and since most exits are through acquisitions, it makes sense to keep that possibility in mind and to avoid any screamingly obvious blunders that could close off one route to exit. How to think about startup acquisition 1. Pick the right market. Target one that has significant growth prospects in a field that has existing … Continue reading → Acquisition

Five Thoughts About the Instagram Acquisition

This is going to be BIG.

It's the 1%--because of Facebook is valued at $100 billion, they just paid 1% of their market cap to acquire the only thing that looks remotely competitive to their core offering in the market. Price : If you're looking at the billion, you're looking at the wrong number. So, for all of you startups who have done a Series A at a post of $10 million, that's like offering up a whopping $100,000 to buy out a competitive threat. In other words, it was a no-brainer.

Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper. To put your SaaS in the best position to win, you need to pick a go-to-market strategy that will place your SaaS on high ground. The marketing-led GtM strategy.

A New Dawn for Consumer Internet Acquisitions

Genuine VC

Over the past decade, VCs have been lamenting about the poor state of the IPO markets and that the number of real potential acquirers for consumer internet startups has dwindled down to a handful, if that. That optimism, even, can extend beyond the IPO markets to M&A as well.

How to minimize customer acquisition costs

Duct Tape Marketing

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. yet your marketing spends translates into zero net gain–or even a loss in some cases. First, it helps to determine what you can afford to spend on customer acquisition.

Growth Hacking: User Acquisition

Early Growth Financial Services

User acquisition: everyone talks about it, but no one really knows how to do it. outlined some strategies for driving user growth that deliver the most bang for your buck and that can be tailored to cash-strapped startup budgets on our User Acquisition Bootcamp For Startups webinar. Pinterest (read about it here: … Continue reading → Sales & MarketingFor your startup to be successful though, it is critical for you and your team to nail this.

My take on the Instagram Facebook acquisition

Jeff Hilimire

Social Marketing/Media Start-ups acquisition Facebook instagram meme meme systrom zuckerbergYesterday Facebook bought Instagram for a billion dollars. Last week, Instagram received funding that valued the company at $500 million.

How to Develop a Successful Marketing Automation Strategy

ConversionXL

One of the worst things about marketing — aside from the endless supply of ill-fitting t-shirts at conferences — is the pressure to keep up with new trends, even if you don’t understand how they benefit your business or its customers. Doing marketing automation is easy.

Three types of acquisition – view from a public company CEO

The Equity Kicker

At a conference last week Autodesk CEO Carl Bass said that he thinks about acquisitions in three buckets: companies that are really people who have a technology that Autodesk wants to build up (acquihires). large scale acquisitions. He wants to make lots of acquisitions in the first category, a handful in the second, and only rarely in the third. Also very important to note is that the number of acquisitions declines precipitously as the valuation rises.

Top Digital Marketing Strategies For Startups

YoungUpstarts

Online marketing is essential for businesses of all sizes. But digital marketing is critical especially for startups because the world wide web offers the opportunity to get in front of more people while using less budget. Content Marketing. Social Media Marketing.

Get Your Startup Bought: How to Plan for an Acquisition

ReadWriteStart

If an acquisition is part of your exit strategy, you need to build your business with your buyer in mind. Even if an acquisition isn’t on your radar yet, these tips can be helpful to you in getting - and keeping - a future buyer’s attention: 1.

Bazaarvoice Makes First Acquisition as Public Company

Austin Startup

What's the biggest sign that you've "won" in your market? HomeAway has done the same thing, and dominates the market for vacation home rentals. Largest is a relative word, as Bazaarvoice enjoys a market value of over $1B and PowerReviews was acquired for $150M. Continue reading → Enterprise acquisition Bazaarvoice M&A powerreviewsIt's when you can acquire your biggest competitor.

7 Digital Marketing Trends For Your Brand Success in 2016

Brandanew

Digital marketing has gone under some major makeovers over the last few years. But as a digital marketer, how do you keep up with these ever changing trends? Here are some marketing predictions for your brand success in 2016. 7 digital marketing predictions in 2015.