VC Cafe

SEPTEMBER 27, 2010

A number of investment rounds and acquisitions took place in recent weeks and it’s worth taking note. The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. calcalist ].

Software Review 138

Software Review Venture Capital Technical Review SEM 138

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

crowdSPRING Blog

JULY 24, 2018

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to hire marketers. Search marketing. Google Adwords. Not impressed?

Social Media 51

Social Media Marketing Analytics Audience 51

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

crowdSPRING Blog

JULY 24, 2018

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to be hire marketers. Search marketing. Google Adwords. Not impressed?

Social Media 48

Social Media Marketing Analytics Audience 48

This is going to be BIG.

FEBRUARY 26, 2010

Online Marketing Director, Knewton - New York, NY "I am 15. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Both Sides of the Table

JANUARY 19, 2015

The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. But you don’t need to spend money on SEM. YouTube is a distribution and marketing channel like any other. I think most arguments miss the mark.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Apr-15: Head of Marketing (growth team). Lean marketing. 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Seed Money DC Software Review 150

This is going to be BIG.

JULY 26, 2010

The only concern was that they didn’t know what their cost of customer acquisition was, nor did they which channels would be most effective, or how much they could acquire out of each channel. The good thing is that customer acquisition is a pretty easily testable thing. That makes it pretty tough to know how scalable the business is.

Acquisition 128

Acquisition Hockey Stick Customer SEM 128

This is going to be BIG.

JULY 26, 2011

This is just a theory, but it feels to me that there's a talent gap in the marketing space--or a few of them. To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. Who can build the marketing machine?

New York City 113

New York City Marketing SEM Acquisition 113

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. Like user personas, funnels, or any other marketing heuristics we’ve come up with, they aren’t 100% true to reality. As such, no two journey maps are exactly the same. .”

Customer 130

Customer Channel Design Retention 130

VC Cafe

FEBRUARY 7, 2011

to nearly 5% of the total retail market, with a forecasted continuous increase. And while 5% of the total retail market seems like a relatively small piece of the pie, eCommerce influences about 80% of that pie in most segments. That marketing, however, is dependent on capital, and that capital means Venture Capital.

eCommerce 94

eCommerce Open Source SEM Technical Review 94

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. For instance, should resources go to user acquisition or to combatting churn? So what makes a good Growth Manager?

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. For instance, should resources go to user acquisition or to combatting churn? So what makes a good Growth Manager?

Management 20

Management Analytics Technical Review Framework 20

SoCal CTO

FEBRUARY 25, 2009

all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years. Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. How’s that for duality.

Business Model 150

Business Model SEM IP Syndicate 150

Venture Chronicles

APRIL 20, 2014

Ping Identity has gone through a top to bottom transformation in marketing over the last year. A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates.

B2B 45

B2B Marketing SEM Bandwidth 45

The Next Web

FEBRUARY 13, 2014

So I asked eight founders (all members of YEC ) the following: What is the best SaaS product on the market for managing large amounts of customer data for your business?). It is as much a tool for tracking and gaining insights from data as it is a tool for tasks such as reengaging users, email marketing, customer support and so much more.

Management 123

Management Customer Product Retention 123

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., But the big project for the week was testing and analyzing Customer Acquisition Costs.

Customer 247

Customer Cloud EC2 Channel 247

Growthink Blog

JANUARY 21, 2013

Headlined by speakers including Guy Kawasaki and William Shatner, it was an awesome gathering of 2,000+ of the best, brightest, and most accomplished from the worlds of online marketing and sales. Here were a few of mine: These are the Worst AND the Best of Times for New Client Acquisition. And this led to my second aha.

San Francisco 63

San Francisco SEM PPC Curation 63

Startup Lessons Learned

SEPTEMBER 2, 2008

In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. Or your cost of customer acquisition just magically floats up to match your customer lifetime value. Nothing seems to matter. In an eyeballs business, you just cant seem to acquire or activate that next step-up of customers.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Hunter Walker

APRIL 15, 2015

Crafty strategies by customers to rack up referrals (I’ve seen people use SEM for their referral codes, create fake social media profiles, etc)? For example, Uber – with what I guess is a HUGE LTV – can afford to give free rides up to $20 discount to new customers and their referrers. Sprig is Get $10, Give $10.

Demand 48

Demand Programming SEM Social Media 48

A Crowded Space

JULY 29, 2011

“and this is without marketing” My thought: I call BS. What you mean is that this is without spending on SEM / paid advertising. Social media is still marketing. This is just a sign that you’re embarrassed to answer any questions about user acquisition. HAHAHAHAHA. Me: “how many users do you have?”

SEM 60

SEM Social Media Acquisition Analytics 60

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

A Crowded Space

SEPTEMBER 24, 2012

I was running online marketing… my main goal was user acquisition. We were doing quite well against that goal through SEM, SEO, social, and optimizing NPS for word of mouth growth.

SEM 60

SEM Differentiation SEO Acquisition 60

Steve Blank

DECEMBER 7, 2010

Business schools teach aspiring executives a variety of courses around the execution of known business models, (accounting, organizational behavior, managerial skills, marketing, operations, etc.). What is market size? Come up with ways to test: is a business worth pursuing (market size). Where’s the market?

Wiki 311

Wiki Lean Management Business Model 311

Cracking the Code

NOVEMBER 25, 2015

In my opinion, one of the key elements is the market fragmentation, which is something that European companies tend to come up against sooner than their U.S. In the EU we have to adapt to 28 different countries, regulations, cultures and markets, which slows down the growth”. Complete your initial marketing playbook.

Europe 48

Europe Italy Spain SEM 48

abovethecrowd.com

JULY 17, 2013

The next obvious transition was the rise of the browser in 1996, which transformed not only the software application market but also the print and media world. The browser-based Internet launched many new companies, several of which have achieved market capitalizations in the billions. Customer acquisition techniques are shifting.

Mobile 96

Mobile SEM SEO Technical Review 96

Occam's Razor

DECEMBER 6, 2010

2: Visitor Acquisition Efficiency Analysis Report. I don't want the Next Shiny Object nor the Current HiPPO Obsession to drive our acquisition strategy. Organic and paid search, direct traffic , Twitter and Facebook, Facebook display ads, email marketing, top referring sites etc etc. Remember no acquisition is free.

Analytics 125

Analytics Web Customer SEM 125

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course.

Analytics 127

Analytics Campaign Search Customer 127

Cracking the Code

OCTOBER 10, 2008

Labels: SaaS , sales and marketing , software. For example, you can provide a solution to automate marketing, but if the customer doesnt know some key best practices for how to effectively market online, then its unlikely that theyll get a lot of value out of a marketing automation solution. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Provides market insights. Here are a few reasons that data might fluctuate: Season; Day of the week; Holidays; Positive or negative press mentions; Other marketing campaigns; PPC/SEM; SEO; Word-of-mouth. Add it as a variable. Solves a conversion problem.

Analytics 127

Analytics Technical Review Software Review Framework 127

Andrew Payne

APRIL 26, 2010

SEO-dependent companies can find their fortunes change overnight, and Google’s “quality score” manipulations can materially affect an SEM budget (and usually not in the favorable direction). But t he Twitter ecosystem got a splash of cold water with the news of Tweetie’s acquisition.

Internet 40

Internet SEM SEO Acquisition 40

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. New tools aimed at making analytics for small business owners and marketing a snap come to life seemingly daily. If you can get very good at these two KPIs, you’ll always know what you can spend of marketing and labor.

Metrics 28

Metrics Small Business Analytics SEM 28