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Is the Future of Healthcare a Telehealth Company for Every Condition?

View from Seed

One of the most promising trends accelerating in digital health is the verticalization of digital health. Historically, the healthcare market has been regional, limited by the in-person nature of care delivery. Scalable Go-To-Market . Insurance Reimbursement .

Vertical 156
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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets. Markets with Customer/Market Risk are those where the unknown is whether customers will adopt the product.

Vertical 144
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110
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The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. You could invest in marketing and advertising. Marketing/advertising channels. Most of your new visibility will stem from your marketing and advertising efforts. Or is it? .

Startup 127
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Vertical Velocity

deal architect

I predicted 2016 will be the year of verticals in the enterprise software space. This morning Jose Duarte, CEO of Unit4 updated us about the Higher Education acquisition they made a few months. We are off to a good start.

Vertical 150
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Why Defense Could Now Be a Market for Startups

Steve Blank

At a time when young companies struggle to find technology sectors not dominated by Silicon Valley’s giants , most startups remain oblivious to one of the largest markets in the world, the U.S. There’s a willing market here, too. A startup could land a contract worth up to $3 million within months of entering the defense market.