Creative ways to scale SMB customer acquisition

StartupCFO

The bigger you get, the higher your customer acquisition costs go. Mass media : Once you get to a certain size, direct response marketing doesn’t work. Mass media channels like TV and radio have tons of scale. Many startups begin life selling to small business (SMB).

Refutation: An acquisition is always a failure

A Smart Bear: Startups and Marketing for Geeks

Oh how the media loves superlatives (but only because that’s what we click on and share). Jake Lodwick wrote an article on PandoDaily entitled “An acquisition is always a failure.” Sure not all acquisitions go that way. Or eBay’s acquisition of PayPal?

Trending Sources

How to minimize customer acquisition costs

Duct Tape Marketing

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. However, if you are able to minimize Customer Acquisition Costs (CAC), you’ll have a sustainable business that does more than stay afloat.

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted.

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

How Social Media Marketing Can Ruin Your Budget

Brandanew

Social media marketing is a must for every business today. But the question is, are you spending your social media marketing dollars wisely? This means you have to make sure your client acquisition costs and value forecasts are accurate.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

In pure web businesses where the headcount doesn’t need to grow as customer acquisition scales, it is also very useful to look customer acquisition costs without the headcount costs.) Metrics on all aspects of the customer acquisition process to find out what can be improved.

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? A simple way to have a thoughtful discussion with the Social Media Gurus, and your boss.

Can Paid Customer Acquisition Work With Freemium?

Software By Rob

I received the following question from a reader: I was wondering if you had any thoughts on cost of customer acquisition for freemium businesses. We are obviously hitting social media, PR, etc. quite hard, but I don’t think paid acquisition could possibly work here.

An Acquisition Without the Acrimony?

Inc Startups

Lots of acquisitions lead to redundancies, lay-offs, and ultimately unhappy marriages. Most acquisitions are designed to fuel growth. Walk me through the acquisition reasoning. We saw the acquisition as a way to grow our core business in a meaningful way.

Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media? What About Social Media Advertising?

No One Cares How Many Followers You Have – How to Properly Measure Social Media Success

Duct Tape Marketing

No One Cares How Many Followers You Have – How to Properly Measure Social Media Success written by Guest Post read more at Duct Tape Marketing. When social media first started being used by businesses, it was all about the numbers – the bigger, the better.

5 Steps to Successful Marketing With Multiple Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

How to Use Social Media to Find the Perfect Employee for Your Business

Up and Running

For small businesses, it’s leveraging a tool that you use to market your products, promote Small Business Saturday sales, or to show off your new location—social media. Step 2: Choose the right social media channels. Managing a Business employees hiring hiring employees social media

Israeli Startup Picapp Merges with YBrant Media

VC Cafe

Ybrant Media , an large Indian Media portfolio of companies, has acquired Israeli startup PicApp for an undisclosed amount. This is Ybrant Media’s second acquisition in Israel. Following the acquisition, Picapp’s employees will join YBrant Media.

Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

It is the world’s best customer acquisition for video consumers to get them to come to your O&O where you can make your $25 CPMs.

[Asia] Tech In Asia Buys GameSaku In Acquisition Blitz

YoungUpstarts

Just a week after Tech in Asia ( Techinasia.com ) completed its acquisition of fellow Singapore-based blog SGEntrepreneurs (SGE) for an undisclosed sum, the startup and technology blog today announced that it has also acquired Indonesia-based gaming blog GameSaku from Apps Foundry.

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Here's What You Need to Know About Microsoft's Acquisition of LinkedIn

Inc Startups

On Monday, social media giant LinkedIn announced that it had agreed to be acquired by Microsoft for $26.2 billion. Here is where we think the motivation came from

6 Brands That’ve Created Business Value Via Niche Social Communities

Brandanew

This one requires no introduction after their $1 billion cash acquisition by Unilever. They used every social media channel- Youtube, Facebook, Instagram, Vine and a special way to communicate.

Breaking: AOL Buying Israeli Video Site 5min Media

VC Cafe

The price for the acquisition is estimated between $50 and $65 million. It is furthering strengthening AOL’s position in video, following the acquisition of StudioNow earlier this year. A OL is buying web video startup 5Min , confirms Peter Kafka in this exclusive on AllThingsD.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM.

Should You Give Up On Social Media Marketing?

crowdSPRING Blog

The claim that social media will drive more customers to your business than search, email or other traditional and online marketing channels has once again been exposed as a myth. Should you continue to invest your resources in social media or should you give up on social media marketing?

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Boulder is for Media

Seth Levine's VC Adventure

The Denver/Boulder market is actually a vibrant place for digital media companies. A few years ago Walter Knapp of Federated Media (who has a 70+ person office here after their acquisition of Lijit Networks in 2011) and I put together a conference called B.Media – a gathering of both local and national leaders working in digital media. Denver/Boulder is a great place to start and build great digital media businesses

Acquisition Planning Process: 6 Questions to Answer Right Now

Growthink Blog

Google made 25 acquisitions in 2011; buying companies including Clever Sense, RightsFlow, Apture, Katango, SocialGrapple and more. But Google's acquisitions weren't even a blip on the entire radar screen of acquisitions. What will be the date of that acquisition?

From Founder to Employee: The Surprisingly Smooth Post-Acquisition Transition

Inc Startups

I talked to Michael and Marcel about the journey from startup to acquisition and beyond. When you considered various exit strategies, was an acquisition part of the mix? My wife and I went from zero employees to hundreds in five years and helped invent social media marketing. The key to the transition--whether from startup to IPO or acquisition or even landing investors--is ensuring you reach that point with fresh legs.

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How to Position Your Business to Be Acquired

Up and Running

The sad reality is that many business acquisitions do not work out as hoped. To make your business ripe for acquisition, make your business appealing to potential buyers. To break this down, think about every acquisition or purchase you make in daily life.

Customer Experiences Go Viral on Social Media Platforms

Duct Tape Marketing

The Power of Social Media. More specifically, most people will voice their pleasure or dissatisfaction on social media platforms such as Facebook or Twitter. Customer Experiences Go Viral on Social Media Platforms is a post from: Small Business Marketing Blog from Duct Tape Marketing.

Twitter Link Roundup #246 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

We do like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Acquisitions — If You Do Sell, Try to Make Sure It’s At a Local Maximum | saastr – buff.ly/1wh5loQ.

Trial and Error for Business Social Media Will Fail

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Facebook's Bets Big With $2 Billion Oculus VR Acquisition

Inc Startups

With this massive acquisition, Facebook is placing a big bet on the fact that virtual reality is the future. Facebook is buying Oculus VR, a startup that makes virtual reality video game headsets, in a $2 billion deal.

This Is Why Social Media Doesn’t Work For Your Business

crowdSPRING Blog

If you have invested considerable time and resources on social media marketing over the past year and feel frustrated, you are not alone. It’s not surprising that many businesses fail to properly leverage social media. Are you not spending enough money on social media?

7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce.

My take on the Instagram Facebook acquisition

Jeff Hilimire

Social Marketing/Media Start-ups acquisition Facebook instagram meme meme systrom zuckerbergYesterday Facebook bought Instagram for a billion dollars. Last week, Instagram received funding that valued the company at $500 million.

Will Catch Media be the iTunes for the Android Phone?

VC Cafe

Aardvark and reMail were the most recent buys and now, several sources report that theIsraeli start-up Catch Media may be next. Catch Media was founded in 2003 by two brothers, Yaacov and Boaz Ben-Yaacov. Tags: Android Catch Media Google Israel Jon Medved

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Levine: Trends in M&A Deal Terms

Ask The VC

Seth has been involved in several significant acquisitions recently, including Google’s acquisition of AdMeld and Federated Media’s acquisition of Lijit, so he’s been deep in the contemporary negotiating dynamics. Mergers and Acquisitions levine m&a vc post of the dayToday’s post of the day is from my partner Seth Levine (Foundry Group) and is titled Trends in M&A Deal Terms.

Who's Next on Twitter's Acquisition List: 4 Predictions

Inc Startups

Here are a few areas in which Twitter has the most opportunity to grow by acquisition: Television Twitter has already made a number of acquisitions in its quest to be the real-time news feed for TV addicts and to attract TV advertising dollars.

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Factors To Consider When Creating An Acquisition Strategy As A Tech Startup

YoungUpstarts

For most of those that manage to grow big, acquisition of other companies plays a major role in their success. While many businesses are aware of the importance of importance of acquisitions as a growth strategy few get it right when making acquisitions. by Cameron Johnson.

The Biggest Mistake You're Making in Social Media

Inc Startups

Want to succeed in social media marketing? A recent report, called the " State of Social Media Marketing ," compiled by social-analytics company socialbakers , released loads of data about the social strategies of brands across 80 countries and 20 industries.