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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. Customer acquisition cost.

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Combine Results / Metrics Performance. #5.

Conversion: The Most Important Internet Metric of All (Revisited)

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” Optimizely. Sailthru.

How Many Metrics Do You Need to Run Your Startup?

Instigator Blog

One of the concepts we’re pushing hard in the Lean Analytics book is the One Metric That Matters (OMTM). Picking the metric is hard.

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

I used one of my simpler acquisition custom report, and after I apply the segment, this is what it looks like… Roughly 14% is the answer.

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Occam's Razor

It will be critical that you are familiar with what a metric is and what a dimension is. What is a metric? ]. What is a metric? ].

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. Yea!!!) Amazing, right?

The 5 Top Customer Metrics You Need To Track

Duct Tape Marketing

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Cost Per Acquisition. The Funnel.

Why Metrics Get Worse With Scale

Seeing Both Sides

One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup. in 2012.

The 5 Types of Metrics Every Small Business Must Track

Duct Tape Marketing

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. Money. Scorecard. Conversion.

The Saas Math Funnel: Acquisition


For this and all posts on the conversion funnel, I recommend you read/ watch Dave McClure’s excellent talk on Metrics for Pirates.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. So, great metric.

Traction Metrics Seed Real Startup Funding And Growth

Startup Professionals Musings

That should make you wonder - how do you measure traction in a metric? Use these metrics rather than hide them.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. this is a non-trivial challenge.

A look at the Constant Contact acquisition


The Deal: Acquisition: Endurance buying all of Constant Contact’s outstanding shares. Constant Contact ( NASDAQ: CTCT ): Founded: 1995. billion.

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

Customer acquisition. Re-think Customer Acquisition, Brand Engagement. Why not rethink acquisition? And it is. I give up. Please.

Work on your worst metric

The Equity Kicker

A chain is only as strong as its weakest link. Startup general interest

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success.

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) That is why I love this metric. Hurray!").

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Rinse.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Traffic Trends Key Metrics Analysis. Excited? Others.

5 Key Growth Metrics Every Enterprise Startup Should Track


Because of these nuances, startups selling to enterprise customers must be even more diligent in tracking the right growth metrics. Churn.

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics.

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. Customer Acquisition.

The 5 Metrics You Need to Track for Your Subscription Business to Succeed

Up and Running

These metrics are not the only ones worth tracking, but they will get you off to a good start! This metric is simple straight forward.

Metrics that matter to social platforms (Part 1/3)

Version One Ventures

There are lots of great blog posts and articles out there that talk about social platform metrics. Part I: High-Level Metrics. Reddit).

10 Key Metrics To Take a Startup to the Next Level

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics.

Part II: Making the Most of Your Metrics

Guy Nirpaz

This week, we’ll discuss how those metrics can be used to actually improve your company’s trial conversions. Sales. Marketing. Product. Summary.

The Sales Metrics You Should Be Focusing On

Fresh Inc.: The Staff Blog

There is no shortage of sales metrics out there, but which ones are worth your time and attention? The Ah-Ha Discoveries.

Lean Marketing: Basic Metrics You Should be Watching. Now.

crowdSPRING Blog

But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. And fourth? Hmmm?

COC: A new metric for thinking about cancellations in SaaS business models

A Smart Bear: Startups and Marketing for Geeks

This is the second article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap. How-To

Startup Metrics


A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

However there is a lot of value in looking at these same metrics for all other businesses. Tags: startup metrics startupcto Good luck.

Marketing Metrics – They Will Make You or Break You

Duct Tape Marketing

Marketing Metrics – They Will Make You or Break You written by Guest Post read more at Duct Tape Marketing. photo credit: StockSnap.

3 Rules to Actionable Metrics in a Lean Startup

First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results.

Lean 58

Building It Is Not Enough: 5 Practical Tips On User Acquisition


Finding scalable acquisition channels is a time consuming and strategic effort. Every, and I mean every, acquisition channel costs money.

Your Web Metrics: Super Lame or Super Awesome?

Occam's Razor

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance.

Succeeding at the default metrics will kill you

The Startup Toolkit

Folks who know nothing about your business will evaluate it based on the default metrics: traffic & revenue. Accepting the default metrics is bad. The default metrics are dangerous because they compel you to scale prematurely and kill your company. Picking good metrics. It’s tempting, too. Focus on referral.

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" Metrics.

Designing startup metrics to drive successful behavior | For Entrepreneurs

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams.