The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard….

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

Trending Sources

Conversion: The Most Important Internet Metric of All (Revisited)

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. Customer acquisition efforts are pervasive in our industry.

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Metrics create incentives, bad metrics create bad incentives. While this is a great lesson in the power of defining metrics optimally, why bring this up, one more time, today?

How Many Metrics Do You Need to Run Your Startup?

Instigator Blog

One of the concepts we’re pushing hard in the Lean Analytics book is the One Metric That Matters (OMTM). The idea is this: at any given time in your business there’s one key metric you should be focusing on. Picking the metric is hard. Answer: Only one.

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. Search Contribution: Acquisition, Behavior, Outcomes! Do you see that I cover acquisition, behavior and outcomes again?

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.)

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Occam's Razor

Today's post is about a new problem I'm starting to notice, which only exists because our tools have become so much cooler and handed us so much power: constant mismatching of hit- and session-level metrics and dimensions. What is a metric? ]. What is a metric? ].

The Saas Math Funnel: Acquisition


For this and all posts on the conversion funnel, I recommend you read/ watch Dave McClure’s excellent talk on Metrics for Pirates. Instead it’s about the math behind acquisition. SaaS SaaS Math kiss metrics Metrics metrics for pirates mixpanel RJ metrics Saasmath

The 5 Top Customer Metrics You Need To Track

Duct Tape Marketing

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Metrics are the lifeblood of almost every successful business. Fortunately, the Internet makes collecting metrics remarkably simple. Cost Per Acquisition.

Why Metrics Get Worse With Scale

Seeing Both Sides

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Here are a few other key metrics that are hard to scale: Customer acquisition.

The 5 Types of Metrics Every Small Business Must Track

Duct Tape Marketing

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the scorecard metrics I like to keep tabs on.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Comprehensive View.

A look at the Constant Contact acquisition


The Deal: Acquisition: Endurance buying all of Constant Contact’s outstanding shares. Strategic Rationale : Endurance has done 40 acquisition since inception; M&A is a core competency for Endurance.

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion.

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy. Customer acquisition. Re-think Customer Acquisition, Brand Engagement.

Traction Metrics Seed Real Startup Funding And Growth

Startup Professionals Musings

That should make you wonder - how do you measure traction in a metric? I like his set of action items, and have added a few of my own for measuring early traction leading to growth: Turn initial customer goals into measurable traction metrics. Use these metrics rather than hide them.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. I don't think it is simply a metrics/measurement problem. Metrics are a problem. Best metrics to show value?

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2.

Work on your worst metric

The Equity Kicker

I was reminded of this idiom recently when working with the founder of one of our idea stage investments to establish a suite of metrics for his business. A chain is only as strong as its weakest link.

5 Key Growth Metrics Every Enterprise Startup Should Track


Because of these nuances, startups selling to enterprise customers must be even more diligent in tracking the right growth metrics. Here are a few metrics your startup should be watching: 1. The payback period is the amount of time it takes to recoup your acquisition cost.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile).

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Cost of customer acquisition. Over time, you cost of acquisition should go down as growth and your brand image go up.

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Customer Acquisition. Revenue Metrics. Salesman Metrics.

The 5 Metrics You Need to Track for Your Subscription Business to Succeed

Up and Running

These metrics are not the only ones worth tracking, but they will get you off to a good start! But, beyond the forecast, we needed to know what metrics we should be tracking. If there are metrics that you think I should include on this list, please let me know in the comments below.

Metrics that matter to social platforms (Part 1/3)

Version One Ventures

A few months ago, we wrote about the data we focus on to evaluate marketplaces and later shared a marketplace KPI dashboard that we created to guide founders on the important metrics they should track. Part I: High-Level Metrics.

10 Key Metrics To Take a Startup to the Next Level

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Cost of customer acquisition. Over time, you cost of acquisition should go down as growth and your brand image goes up.

Part II: Making the Most of Your Metrics

Guy Nirpaz

This week, we’ll discuss how those metrics can be used to actually improve your company’s trial conversions. In order for metrics and collected data in general to be valuable to your company, they must be actionable and this will mean different things to different aspects of a SaaS business.

Lean Marketing: Basic Metrics You Should be Watching. Now.

crowdSPRING Blog

But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. An important step is to figure out which metrics are the ones that are important to your business. Customer Acquisition Cost.

COC: A new metric for thinking about cancellations in SaaS business models

A Smart Bear: Startups and Marketing for Geeks

This is the second article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap. Important COC Lesson #1: Three metrics matter, not one The massive size of COC for most SaaS businesses should be a wake-up call.

Startup Metrics


A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

However there is a lot of value in looking at these same metrics for all other businesses. In pure web businesses where the headcount doesn’t need to grow as customer acquisition scales, it is also very useful to look customer acquisition costs without the headcount costs.)

Marketing Metrics – They Will Make You or Break You

Duct Tape Marketing

Marketing Metrics – They Will Make You or Break You written by Guest Post read more at Duct Tape Marketing. In other words, you need to use marketing metrics to guide your marketing campaign’s direction. What Marketing Metrics Matter the Most for my Campaign?

3 Rules to Actionable Metrics in a Lean Startup

First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results. This distinction carries over to metrics too. So both Acquisition and Referral can be tabled for now.

Lean 58

Building It Is Not Enough: 5 Practical Tips On User Acquisition


Stories about the growth of "hot" startups such as Facebook, Instagram, AirBNB, and others have created a belief that if you build the right product, customer acquisition will be easy. Finding scalable acquisition channels is a time consuming and strategic effort.

Succeeding at the default metrics will kill you

The Startup Toolkit

Folks who know nothing about your business will evaluate it based on the default metrics: traffic & revenue. Accepting the default metrics is bad. The default metrics are dangerous because they compel you to scale prematurely and kill your company. Plus, you don’t even have to make a conscious decision to use these bad metrics. Picking good metrics. Focus on cost of acquisition versus lifetime value.

The Sales Metrics You Should Be Focusing On

Inc Startups

There is no shortage of sales metrics out there, but which ones are worth your time and attention? Sales guru Tom Searcy explains which metrics will actually help you make money. New customer acquisition, customer retention, and product mix are examples of these metrics.

Your Web Metrics: Super Lame or Super Awesome?

Occam's Razor

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. These metrics are super lame because.

Designing startup metrics to drive successful behavior | For Entrepreneurs

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. Tagged with Metrics , SaaS , Sales & Marketing Machine.