Master of Customer Acquisition, Matt Coffin, On Startups …
Both Sides of the Table
APRIL 19, 2011
He is very hands-on and helpful – especially for any company looking into customer acquisition. Consumers responded to name and concept well, solves real problem, o Took 4 months to build initial prototype. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -
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