Steve Blank

MAY 29, 2019

Instead of students or faculty coming in with their own ideas — we now have them working on societal problems, whether they’re problems for the State Department or the military or non-profits/NGOs, or for the City of Oakland or for energy or the environment, or for anything they’re passionate about.

Incubator 331

Incubator Lean Programming Government 331

Duct Tape Marketing

APRIL 18, 2014

At the acquisition phase, first impression is everything — and video can be the most personal and engaging way to reel in customers. Through Brad’s career at Onyx he saw the company grow from a 17-person start-up to an 800-person public company, and eventually an acquisition. Stage 1: Drawing them in.

Video 74

Video Customer Oakland Cofounder 74

Duct Tape Marketing

JUNE 19, 2015

Through Brad’s career at Onyx he saw the company grow from a 17-person start-up to an 800-person public company, and eventually an acquisition. Brad graduated from Dartmouth College and currently resides in Oakland, California, with his wife and their two children, both of whom are stars of his frequent Animoto video creations.

Video 28

Video Oakland Marketing Social Media 28

BeyondVC

JANUARY 15, 2006

Let’s not forget that all of those tiny acquisitions of small startups is about bringing on the best talent possible. Just remember Billy Beane and his Oakland A’s. I must admit, this is a pretty tough environment to compete against. So then the next question you may have, is how do I compete for this talent?

Oakland 60

Oakland Bandwidth Web Salary 60

Steve Blank

NOVEMBER 25, 2013

These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners. Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering.

Oakland 326

Oakland Incubator Lean Metrics 326

Duct Tape Marketing

AUGUST 11, 2016

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? He compared what we as marketers do with data to the way Billy Beane approached managing the Oakland Athletics in Michael Lewis’ book, Moneyball: The Art of Winning an Unfair Game. written by Guest Post read more at Duct Tape Marketing.

Acquisition 43

Acquisition Cost Customer .Net 43

Both Sides of the Table

JUNE 12, 2010

New funding will be applied toward user acquisition and to expand into new product categories (gourmet food, wine and new services). Founded in January 2000 in Oakland by Tim Westergren; new CFO, Steve Cakebread was previously CFO of Salesforce.com. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.

Venture Capital 217

Venture Capital Los Angeles Oakland Asia 217