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The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts.

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Deconstructing PR: Advice From A Former VentureBeat Writer

Startup Marketing Blog

Most business owners intuitively understand that PR is important. Unfortunately, today PR remains one of the most misunderstood marketing channels. In this article, we’re going to deconstruct the 7 steps of the PR process: #1: Deciding on your story. #2: Acquisitions.

PR 56

Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown.

PR 100

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

In pure web businesses where the headcount doesn’t need to grow as customer acquisition scales, it is also very useful to look customer acquisition costs without the headcount costs.) Metrics on all aspects of the customer acquisition process to find out what can be improved.

PR for Startups

Tony Wright dot com

My startup (RescueTime) has enjoyed some pretty ridiculously good PR (online, print, and video). It’s not a surprise that the most common questions that we get from other founders are about PR. Just like fabulous content solves 75% of your SEO problems, fabulous storytelling solves 75% of your PR problems. I think there’s a lot of built-in contempt for PR and marketing among entrepreneurs (especially hacker-flavored entrepreneurs).

PR 21

How to Hack the PR Machine

Inc Startups

Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR. Done right, public relations can get you rolling down the path of user acquisition, industry validation, funding, and more.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - To make PR big you need to find a way to “make news”.

How to Use Press Releases to Create a Steady Social SEO PR Downpour

Duct Tape Marketing

There was a day when the press release did a lot of the work in generating actual media coverage for a firm announcing a new product, acquisition, award or some other newsworthy milestone. Free – Online PR News , PR Inside.

SEO 31

The Backuisition and 9 Other Types of Acquisitions [humor]

OnStartups

10 Types of Acquisitions. Crackuisition : BigCo is addicted to acquisitions. So, they go off looking for an out-of-town acquisition to do. It's time for some Friday fun.

SQL 15

5 Easy Ways to Drum Up PR Coverage

Inc Startups

Here are five ways to grab the media's attention--no PR expertise required. PR is a bit squishy, so it was hard at first to embrace having to do it. But over the years, I’ve seen the success of PR and am a big supporter of getting your business name out there in the press.

Media 17

6 Tips To Help Entrepreneurs Win And Grow A Strong Customer Base

YoungUpstarts

You can also try to build an initial following by leveraging public relations (PR). A company has to be really good at PR to get a lot of buzz. The founders warned of expecting a PR firm to be a magic bullet. by John Vrionis, partner at Lightspeed Venture Partners.

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Announce Your Financing In Conjunction With Your Form D Filing

Feld Thoughts

If you have substantive stuff to announce around the financing, say an acquisition, a major strategic partnership, or a new product release, announce it at the same time. Financing form d pr secI’ve always had mixed feelings about the importance of a company announcing a financing in the absence of any other activity. “Dear World: We Just Raised $X From Investors A, B, and C.” ” Ok, but so what?

Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump

crowdSPRING Blog

You have sites who hit too hard, too fast in terms of lead acquisition. Though the resulting negative PR from these tweets probably won’t do much to hurt him among current supporters, it does alienate traditional and moderate Republicans he’ll need in his coalition come November.

Twitter Link Roundup #246 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Acquisitions — If You Do Sell, Try to Make Sure It’s At a Local Maximum | saastr – buff.ly/1wh5loQ. Thanksgiving is past and Christmas, Hannukah, Kwaanza and New Years are fast upon us, so what better way to prepare than with a taste of the toally bizarre.

Twitter Link Roundup #274 – Non-conventional Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Why CEOs Need a Talent Acquisition Strategy crowdspring.co/1MGkmFF. The 1980s. Anybody else remember that awesome decade? In spite of Reagan and his ‘nomics, we did manage to have some fun, listen to some great music, and sit on some really weird Milan-inspired designer furniture.

7 Startup Entrepreneurs On How To Attract Top Talent

YoungUpstarts

Philip Acuña is a journalist and PR strategist based in Medellin, Colombia. Interviews building a team Entrepreneurship hiring startup talent talent acquisition by Philip Acuña.

When Should Startups Hire a PR Firm

Mark Birch

I attended the inaugural PR 2.0 Despite the negativity around “Public Relations”, a sound PR strategy can be a difference maker for startup success. The problem is that hiring a PR firm is a hefty expense for an early stage startup. startups PR public relations marketing PR 2.0

Twitter Link Roundup #213 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Famous tech acquisitions, cost per user – crowdspring.co/1gAC3Wp. Lots of insight in this value vs. price analysis on Facebook’s WhatsApp acquisition – crowdspring.co/NptepI. Measurable Metrics for Your PR Team – crowdspring.co/1fsgR2k.

How To Sell Your Tech Startup

START-UP BUSINESS TALK

By 2003, Blogger had one million users and Google bought Pyra (the first Google acquisition). They get 100,000 subscribers in the first 3 months by launching a PR campaign, talking to journalists, doing an east coast and west coast press tour, etc. This is when acquisition talks began.

Outsource things you don’t care about

Chris Dixon

At an early-stage technology company this means you do in house: product design, software and/or hardware development, PR, recruiting, and costumer relations/community management. It is still common for startups to hire outside PR firms. If you decide to hire an outside PR firm, that means you don’t care about PR. You probably shouldn’t hire an investment banker during an acquisition unless your company is later stage.

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Twitter Link Roundup #123 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Secrets of the acquisition process from EA and Zynga – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

Why Introverts Get More Sales

Up and Running

This is a wonderful trait in an entrepreneur, because in many business settings customer retention is much more important than customer acquisition. PR and Communications Sales and Marketing customer relationship management leadership skills sales techniques small business tips

Sales 21

Twitter Link Roundup #135 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Acquisitions fail 70 to 90% of the time – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. Customer acquisition cost.

Twitter Link Roundup #130 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link].

Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. From a PR perspective I would have made those announcements 2 weeks after the conference. So Twitter is buying and building Twitter clients.

Twitter Link Roundup #110 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

PR is mostly ineffective when companies step on social media landmines – [link]. PR is mostly ineffective when companies step on social media landmines – [link]. From Deadpool to Acquisition: Lessons From Sprouter’s Almost Fail – [link]. PR is mostly ineffective when companies step on social media landmines – [link].

Twitter Link Roundup #206 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The Typical Billion Dollar Startup Acquisition – crowdspring.co/1bXwwt5. The last roundup for 2013! Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

Twitter Link Roundup #220 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Corporate Acquisitions Of Startups — Why Do They Fail? Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

Deconstructing PR: Advice From A Former VentureBeat Writer

Startup Marketing Blog

Most business owners intuitively understand that PR is important. Unfortunately, today PR remains one of the most misunderstood marketing channels. As an example, many entrepreneurs believe that in order to be receive press, that they need to be friends with journalists (not true), or that they need to hire a $10,000 a month PR firm (also not true). In this article, we’re going to deconstruct the 7 steps of the PR process: #1: Deciding on your story. #2:

Twitter Link Roundup #204 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. PR spam is as real and annoying as advertising spam - crowdspring.co/1ic7T0V.

Save Your Spin for Someone Who Cares

Both Sides of the Table

Handling PR with VCs. To update me on your PR? Don’t get me wrong, I’m very pro PR but please see it for what it is and don’t think that smart or experienced people are going to see it as any more than it is either. PR is subtle.

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Consumer Web Platforms: Apps & Customer Acquisition (TieCon 2009.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Consumer Web Platforms & Customer Acquisition View more presentations from Dave Mcclure. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Twitter Link Roundup #243 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Why I Walked Away From a $12M Acquisition Offer 18 Months After Our Startup’s Launch – buff.ly/1ECc6AO. Today is Friday – end of week and ready to relax; anyone gonna see Interstellar this weekend?

Twitter Link Roundup #122 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Google’s Rules of Acquisition: How to Be an Android, Not an Aardvark – [link]. Awesomeness business community crowdsourcing design How To inspiration Interviews marketing Reviews social media start-up tips Strategy Technology writing ads advertising copywriting entrepreneur entrepreneurship facebook industrial design leadership package design pr product design public relations small biz small business startups twitter

Twitter Link Roundup #169 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link].

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads).

SEM 153

Twitter Link Roundup #98 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

What Startups Can Learn About PR and Crisis Management - [link]. Interesting perspective by @gruber on the Google/Motorola Mobility acquisition - [link].

Twitter Link Roundup #210 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Amazon is surprisingly quiet/inactive when it comes to acquisitions | Re/code – crowdspring.co/1dhwOrm. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

Accidental VC: When Should Startups Announce Seed Funding?

View from Seed

It’s a common question that every VC fields from founders — and founders field from other founders, and marketers field from founders, and PR people field from founders. Accidental VC is a series of short posts written by me, Jay Acunzo.