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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. It may turn out that Facebook is the most expensive user acquisition channel for you, but you won’t know that until you test other things.

Marketing 120
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The ROI of Lead Scoring

Duct Tape Marketing

How long is the sales cycle for an ideal customer (week, month, year, etc.)? Where in the buying cycle is this lead (timeline)? Sam Ruchlewicz is the resident data expert and Senior Digital Strategist for Warschawski, a Baltimore-based Advertising, Marketing & PR Agency. Where are our ideal customers located?

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Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales.

Equity 40
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe.

PR 120
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Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. If you’ve never heard of the sales funnel before, here is a good overview of what we mean by that. The length of a sales cycle varies between products and some times can be excruciatingly long.

Sales 60
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Twitter Link Roundup #206 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

How to Shorten Your Sales Cycle and Avoid Wasting Time – crowdspring.co/18DA191. How to Shorten Your Sales Cycle and Avoid Wasting Time – crowdspring.co/18DA191. The Typical Billion Dollar Startup Acquisition – crowdspring.co/1bXwwt5.