Version One Ventures

SEPTEMBER 17, 2013

Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. These are long sales cycles, often with multiple departments and stakeholders involved. CTO, VP of HR) in the customer organization.

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., You’ve completed customer research for your product development and positioning strategy.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

JUNE 14, 2021

For some, this process will be a product development exercise, finding the best way to differentiate a new product or feature release. Conversely, if you’re early in your business journey, this could define your entire product and marketing strategy. A unique selling proposition shouldn’t be used as a bandaid.

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

APRIL 3, 2018

Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Offline sale – typically. Long sales cycle – 18 months or more. Be agile, move at the speed of business, don’t hold up product development. Frequent users : key to your growth.

Retention 106

Retention Artificial Inteligence Channel Email 106

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

FEBRUARY 12, 2018

When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. But, it’s not so high such that only a small number of people can pay for it, so you don’t have to get the sales process perfect as a first-time entrepreneur or be a super salesperson.

Seed Stage 48

Seed Stage Business Model B2B Email 48