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Technology, Innovation, and Modern War – Class 16 – Acquisition & Sustainment – Ellen Lord

Steve Blank

Today’s topic was Acquisition and Sustainment and Modern War. Some of the readings for this week included How the DOD Acquires Weapons Systems , The Planning, Programming and Budgeting Process , Acquisition Reform in the NDAA , Defense Primer on DOD Contractors , and on the Defense Industrial Base.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). What if someone sees an ad, visits a web page, watches a video, downloads a brochure, responds to an e-mail, and finally buys a product? Are you making the proper investment, and is it paying off?

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

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Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. Machine learning is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. by Chad Ruff, Chief Technology Officer at Swiftpage.

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Startups Need Mergers And Acquisitions For Growth

Startup Professionals Musings

Every entrepreneur tries to maximize his startup growth by building and selling more product and services for the widest geographic area that he can support. Actively pursue mergers and acquisitions. Overreliance on acquisitions drains resources and de-motivates internal teams. Partial acquisition.

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Corporate Acquisitions of Startups: Why Do They Fail?

Steve Blank

More often than not the results of these acquisitions are disappointing. acquire startups for their teams (and discard the product). buy out another company’s product line for the product. acquire a company for the product and its installed base of users. Is the Potential Acquisition Searching or Executing?

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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Start by building just enough of your product to get early CAC and CLV signals (they won’t be perfect). This isn’t a simple, first-cut acquisition pipeline! What does the business do?

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