article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

article thumbnail

4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Visit reference customers, partners, and vendors. For reference, here is a quick summary of key elements which most investors include in their due diligence process: Key personnel review.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. What does the business do?

Metrics 260
article thumbnail

How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Visit reference customers, partners, and vendors. For reference, here is a quick summary of key elements which most investors include in their due diligence process: Key personnel review.

article thumbnail

Scaling tips from John Chambers: Part 2 – Spotlight on acquisitions and managing crises

Cracking the Code

In this second extract from our roundtable, John and Joe share their playbooks for managing acquisitions as you scale and handling crises. What is your advice on when and how to make acquisitions? He has a very clear strategy and never makes an acquisition that doesn’t fit with it. Nothing beats customer references.

article thumbnail

Sell Your Startup with a Mergers and Acquisitions Advisor

The Startup Magazine

There are many benefits of selling your startup through a mergers and acquisitions advisor. When selling your startup with a mergers and acquisitions advisor, it’s essential to identify the key employees who have made the most valuable contributions to the business. Source: Pixabay. Identifying key employees. Negotiating a price.

Merger 129
article thumbnail

How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.