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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. These are long sales cycles, often with multiple departments and stakeholders involved. CTO, VP of HR) in the customer organization.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. Stay on brand.

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The #1 thing successful founders think about for their next startups

Hippoland

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Sales cycles matter though.

Founder 48
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The #1 thing successful founders think about for their next startups

Hippoland

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Sales cycles matter though.

Founder 48
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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral.

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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

Here are some example metrics that are important at this overall level: CAC – total cost to acquire a customer (see previous blog post Startup Killer: the Cost of Customer Acquisition to understand why this is so important.) VC Venture capital Viral growth Plugin by wpburn.com wordpress themes Copyright © David Skok 2009, 2010.

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