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Creative ways to scale SMB customer acquisition

StartupCFO

The bigger you get, the higher your customer acquisition costs go. mid-sized businesses), then you can build a large inside sales team.

Refutation: An acquisition is always a failure

A Smart Bear: Startups and Marketing for Geeks

Jake Lodwick wrote an article on PandoDaily entitled “An acquisition is always a failure.” Sure not all acquisitions go that way.

5 Proven Steps To Convert Sales Leads Into Clients

YFS Magazine

This article 5 Proven Steps To Convert Sales Leads Into Clients appeared first in YFS Magazine.

Optimizing your Customer Acquisition Funnel

For Entrepreneurs

Almost every sales and marketing funnel has blockage points where the conversion rates are lower than hoped, or the process cannot be scaled.

Cybersecurity: What to Look for in a Small-Business Acquisition

Fresh Inc.: The Staff Blog

By properly vetting the cybersecurity of potential business acquisitions, buyers can prevent data breaches and other post-sale catastrophes

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc.

Sales for Startups: Building Target Account Lists

Mark Birch

One important factor to consider in sales organizations is the maturity of the company. Focus, focus, focus. I hope to see you there next week!

Sales 29

Preparing For An Acquisition

YoungUpstarts

Whether your company is generating profits or operating at a loss, taxes are a significant risk area in any acquisition. Know your business.

How Hot Design Is Driving Tech Acquisitions

Fresh Inc.: The Staff Blog

Here's how it used big company interest in design to drive the sale 5000 design company was recently acquired by Salesforce.

Sales 16

How To Preserve Your Company Culture After An Acquisition

YoungUpstarts

Or perhaps the acquired business seeks an acquisition deal to gain access to a wider marketplace. by Benoit Vialle, COO of NakedWines.com.

Don’t get screwed: Focus on customer retention over acquisition

The Next Web

Andrew Fullerton is the VP of Sales at Emarsys. It’s a conundrum companies have faced for years. This story continues at The Next Web.

The Inside Story of a Small Startup Acquisition (Part 1)

Software By Rob

This acquisition is a long story, but if you have a few minutes let me tell you the best parts. Photo by psiaki. My Background. exit big!

Sales for Startups: Lead Acquisition, Source & Execution

Mark Birch

It is critical topic to cover as we delve further into the sales process. So where does one get leads?

Growth Hacking: User Acquisition

Early Growth Financial Services

User acquisition: everyone talks about it, but no one really knows how to do it. outlined some strategies for driving user growth that deliver the most bang for your buck and that can be tailored to cash-strapped startup budgets on our User Acquisition Bootcamp For Startups webinar. Peter Mansfield of CMO.LA

Stop Selling!

YoungUpstarts

This dance occurs not only in sales but also in dating, investor dynamics, and relationships. Want to be successful in sales? In dating?

Spain 25

Growth Hacking Free Trials: Time to Wow! is the key to success

For Entrepreneurs

Building for Success Growth Hacking SaaS Sales & Marketing Machine Free Trials SaaS customer acquisition They […].

This Is How Successful Brands Reach More Ideal Customers

YFS Magazine

Grow Marketing & Sales brand positioning brand story brand strategy branding content marketing customer acquisition marketing target audience

7 lessons from the Dollar Shave Club Acquisition

StartupCFO

forward revenue in this sale. The post 7 lessons from the Dollar Shave Club Acquisition appeared first on StartupCFO : Mark MacLeod. The big news in the e-commerce World this week is Unilever’s purchase of Dollar Shave Club (DSC) for a cool $1B (cue the Dr. Evil laugh ). The simplest of ideas has gone from start to $1B in 5 years.

Why Introverts Get More Sales

Up and Running

One summer while in college I took a sales job to pay the bills. You might make an even bigger sale. Listen More, Talk Less.

How founders get paid: non-strategic acquisitions, dividends, and private islands

The Startup Toolkit

The company becomes valuable and someone buys the whole thing (acquisition). Most big ($100mm+) acquisitions follow this pattern.

To Grow Your Business, Ditch Long-Term Contracts

YFS Magazine

Grow Marketing & Sales business contracts Business Development client acquisition client relations contracts Customer Service marketing

The Inside Story of a Small Startup Acquisition (Part 3)

Software By Rob

This is final installment of a 3-part series covering my acquisition of HitTail. I would love more information about the acquisition process.

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?

Duct Tape Marketing

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? written by Guest Post read more at Duct Tape Marketing.

7 Deadly Sins of Sales Managers

Fresh Inc.: The Staff Blog

I’ve worked to turn around many struggling sales forces during my career. Here are some the worst mistakes sales managers make.

Sales 36

The Sales Metrics You Should Be Focusing On

Fresh Inc.: The Staff Blog

There is no shortage of sales metrics out there, but which ones are worth your time and attention? The Ah-Ha Discoveries.

Shifting from a product company to a sales/marketing company

Seth Levine's VC Adventure

Perhaps a sales person or community manager/user advocate is hired. Startups Product product sales shift sales

Sales 30

Small Business Acquisition Financing on the Rise: Tips for Buyers

Fresh Inc.: The Staff Blog

As the business-for-sale market heats up, there are increasing options prospective buyers can research to see which is the right fit for them Securing the necessary capital and financing is a key part of buying a small business.

Refining your Customer Acquisition Cost (CAC) Ratio

Cracking the Code

to measure the sales ramp; marketing productivity of Cloud businesses. Cloud Computing SaaS sales and marketing Happy new year 2014!

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. The answer? Something so simple.

Scaling Sales: From Craft to Machine

Seeing Both Sides

I''ve been thinking a lot lately about scaling sales. . 1) Enterprise Sales. If you want to scale sales, you hire more sales reps.

Sales 32

Maximizing The Value Of Your e-Commerce Business

YoungUpstarts

The final sales price is directly proportional to your annual profit, so the higher your profit, the higher your sales price.

Sales 31

9 Sure-Fire Ways To Sabotage Your First Client Meeting

YFS Magazine

Lead business etiquette business meetings customer acquisition networking personal development pitch meeting sales sales meeting selling tips

Solving the Sales Conundrum: Special Report

Fresh Inc.: The Staff Blog

The relationship between growth and sales seems easy enough: Sell more stuff and your business gets bigger. And that's very dangerous.

Sales 35

How to value your company for sale (Part 1)

A Smart Bear: Startups and Marketing for Geeks

I recently helped a friend broker the sale of his small, bootstrapped company. To stoke an existing sales channel. and 9x. Actually, no.

Sales 79

How to Optimize Your Referral Program and Boost Your Sales

Duct Tape Marketing

How to Optimize Your Referral Program and Boost Your Sales written by Guest Post read more at Duct Tape Marketing. Start with Why. Join us!

Five Tips For Startups To Reduce Customer Churn

YoungUpstarts

But as the company grows, it’s important to make the transition from acquisition to retention. Finding new customers costs time and money.

SaaS Manifesto: Part Two – It’s Time to Build a Real Sales Team

Peter Levine

On the back of these frictionless software deals, SaaS companies have been growing like mad, and often without any formal sales effort. In order for SaaS businesses to really scale and reach their full potential as industry leaders, they need a real and robust sales effort. That’s right, you need to build a sales team.

Find New Customers With These 8 B2B Lead Generation Tips

YFS Magazine

Grow Marketing & Sales customer acquisition lead generation marketing

[Sponsored] The Next Step In User Acquisition? Social Video.

YoungUpstarts

This is the best time to convert them to a lead or sale. by Hillel Scheinfeld, COO of Viewbix. Why is this a big deal?

Video 17

9 Fresh Startup Customer Acquisition Ideas

Early Growth Financial Services

Acquiring new customers is a permanent fixture of your sales process. We asked successful founders from the Young Entrepreneur Council to name some unusual—or at least lesser-known—customer acquisition strategies they’ve used recently to strong results. Originally published in Inc.