Corporate Acquisitions of Startups: Why Do They Fail?

Steve Blank

More often than not the results of these acquisitions are disappointing. The goal is to get a corporate investment or an outright acquisition of the startup. The common mistake acquirers make is treating all acquisitions the same. Predicting Success or Failure of an Acquisition.

The Search For The Next Platform

A VC : Venture Capital and Technology

I found this part of Mark Zuckerberg’s post on the Oculus acquisition most revealing: We have a lot more to do on mobile, but at this point we feel we’re in a position where we can start focusing on what platforms will come next to enable even more useful, entertaining and personal experiences. If you look at these big acquisitions like Nest and Oculus, you might scratch your head.

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Trending Sources

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy. Customer acquisition. Re-think Customer Acquisition, Brand Engagement.

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. Implications of Secure Search Decision.

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis.

What Acquihire Really Means

Feld Thoughts

If you are a Google watcher, aspire to have you company acquired by Google some day, or just want to understand Google’s approach to acquisitions (which Geis calls “semi-organic growth”) this is a must read book that is well worth the money. Geis covers a detailed history of Google’s acquisitions along with a framework for how to think about them. If you take it to its logical conclusion, acquihire starts to be a substitute for acquisition.

A Roadmap of Yahoo's Acquisition Targets

Inc Startups

Marissa Mayer made her first official acquisition last week with Stamped. We're looking for smaller-scale acquisitions that align well overall with our businesses," Mayer said last week in a shareholder conference call. A Quora acquisition wouldn't be cheap, either.

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Search Engine Optimization. We have to do Paid Search. Maybe it is Search, Email and Facebook. Maybe it is Affiliate and Paid Search. A team of five are your paid search samurais.

Steve Blank: Why Corporate Acquisitions of Startups Fail

Inc Startups

More often than not the results of these acquisitions are disappointing. The goal is to get a corporate investment or an outright acquisition of their startups. The common mistake acquirers make is treating all acquisitions the same.

Smarter Data Analysis of Google's https (not provided) change: 5 Steps

Occam's Razor

Let's go… In an effort to make search more secure, on Oct. The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Search engine visits: 27,534.

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition.

Make Glassdoor Work for Your Company

YoungUpstarts

Your company’s Glassdoor reviews will produce an average star rating that will appear in searches on the Internet. Professionalisms Glassdoor hiring practices human resources Kevin Umeda talent acquisition talent management

Planning for the Future: Your Exit Strategy

Up and Running

We will cover them in more depth below: Acquisition. Acquisition: The acquisition is often known as a “merger and acquisition.” This happened when Google bought YouTube, seamlessly integrating the video platform into their own search product.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Search/Keyword Competitive Performance.

Searching for Product-Market Fit for Stitch

Launching Tech Ventures

Fax machines, snail mail and other archaic technologies User Acquisition Stitch get users by targeting small teams at hospitals (5-10 providers) to begin rollout. Bharat Kilaru and Jihad Bou Nasr Introduction Stitch (teamstitch.com) is a central hub for real-time, medical team communication.

Starting a Web Business with Less than Your Monthly Rent (The $ by $ Guide)

Up and Running

A few years back dot com domain names commanded a premium, but now, given the heavy dominance of search and social, dot com domains are not as necessary. You can figure out what specific searches someone might conduct to get to your product.

Week in Tech: Facebook Graph Search, Windows 8.1, and More

Inc Startups

is shipping to PC makers, Facebook is rolling out Graph Search, and Garmin has a new product for your car. This phone is a strategic move now that the first Motorola phone, the Moto X, is forthcoming following the Google acquisition. This week, we look at how Windows 8.1

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Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

Search Contribution: Acquisition, Behavior, Outcomes! Search engines are immensely valuable sources of traffic for any type of website. So obviously the executives will want a dashboard module that represents search performance.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies.

Too Lijit

Seth Levine's VC Adventure

All the while, Lijit has been rapidly growing the list of publishers they work with by providing not only an advertising channel, but search, analytics and insight tools to help Lijit publishers better understand and engage with their audience. Foundry Companies Mergers and Acquisitions acquisition federated media foundry company acquisitions LijitThis morning Federated Media announced that it has acquired Lijit Networks in a private stock deal.

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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

1 Search Results Ranking = SEO Success. 1 Search Results Ranking = SEO Success. When you search for a brand or a category term, most companies, small or big, want to show up number one in the search results. Do the search wherever you are, do you see me or a unicorn?

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The Necessity of SEO in Small Business

Blogtrepreneur | Entrepreneur Blog

Among these resources is SEO, search engine optimization, in order to help smaller businesses be found on the Internet. Search engine optimization is important first of all because businesses found closer to the top of the rankings of popular search engines draw more business.

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The $100M+ Club: A New Universe of Buyers ? AGILEVC

Agile VC

On the consumer facing side, the number of companies doing multiple acquisitions of $100M+ was extremely short… Google, eBay/PayPal, Amazon, and Microsoft are at the top of the list. <$100M) acquisitions for several years now, but they’ve mainly been acquihires.

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

It helps you understand how reliant the company/client is on Search (too much is actually not good). Search is always big for everyone. Find high bounce rates for one segment (Paid Search) and look at other segments (Display) where pages have low bounce rates.

Strategy Roundtable For Entrepreneurs: Guerrilla P.R. & SEO Most Profitable Customer Acquisition Strategies

ReadWriteStart

and SEO as two of the most effective and affordable customer acquisition strategies. Groupon China happens to be a customer of Recruiterbox, and found them through organic search. and an affiliate program would also help with customer acquisition.

India 11

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). Acquisition is everything we do to attract traffic. many teams for acquisition.

Kindred Disciplines: Growth Equity and Growth Hacking

Non-Linear Growth

Growth hacking definitions abound , but generally emphasize a data driven, creative and flexibly opportunistic approach to customer acquisition. Growth hacking is now a mainstream term in tech circles, particularly those that are consumer-focused.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search.

How To Hire Rock Star Employees

YoungUpstarts

After many interviews and reference calls the search is over and the future rock star has been invited backstage with the band, so to speak. Professionalisms Brian Sutter hiring hiring practices hiring talent human resources talent acquisition

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions).

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., and Organic Search Traffic (can't ever have enough of that!)…

[Review] Knock ‘Em Dead: Secrets & Strategies For Success In An Uncertain World

YoungUpstarts

For example, it’s simply not enough to put together a perfect resume; you need to come up with a resume that is searchable within resume databases – after all, it’s no use being the perfect candidate if your resume isn’t the one that turns up during database searches.

Unigo Acquisition: An Inc. 30 Under 30 Alum Gets a Boost to Expand

Inc Startups

According to a press statement, Unigo.com will be consolidated with several other college and scholarship search products from EdPlus Holdings. An EdPlus spokesperson said the acquisition means the company can reach more than 50 percent of all students currently searching for colleges. Unigo will retain its employees and hopes to expand, expand, expand.

Congratulations IndexTank!

K9 Ventures

So Diego did what only a hacker who loves music can do — as a side project he built a search engine for MP3s – (2look4.com) that let you find almost any song available on the web in MP3 format. And so began Diego’s foray into search technology.

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. of Search Traffic vs. Share of Global Search Volume. We are spending ttt thousands on search.

Startup Acquisitions: Exit Strategy

Seed Stage Capital

skip to main | skip to sidebar 28 July 2010 Startup Acquisitions: Exit Strategy We recently put together our "thought piece" on the dynamic world of startup M&A.

Should You Give Up On Social Media Marketing?

crowdSPRING Blog

The claim that social media will drive more customers to your business than search, email or other traditional and online marketing channels has once again been exposed as a myth. A customer will often hear about a brand on a social network and then search for that brand on Google or Bing.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. How should you decide which one of these acquisition sources you should invest in more? how can you figure out which acquisition channel is more important?

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

Collection of end-to-end Paid Search analysis reports. #11: When you review the portfolio of segments being used by your Squirrels, ensure that they have Acquisition, Behavior AND Outcome segments. Every indicator we have is that companies are investing more in every facet of analytics.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Or open the new search engine optimization reports in Google Analytics , for your Queries look at Impression and try Comparison for CTR.