From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
Local businesses in Singapore report up to 5x increase in repeat business , up to 7x increase in fan acquisition rates and 10x increase in word of mouth. In 2000, we launched a loyalty program for a bank in Turkey, Akbank. All they need is a fan page, which they inevitably already have. Early results are exciting. What was different?
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