Vertical Velocity

deal architect

I predicted 2016 will be the year of verticals in the enterprise software space. This morning Jose Duarte, CEO of Unit4 updated us about the Higher Education acquisition they made a few months. Industry Commentary Vertical Markets (Banking, Retail etc We are off to a good start.

Vertical or Horizontal

A Crowded Space

The conventional wisdom is to say that horizontal marketplaces will be replaced by vertical marketplaces. And why not – if you are designing a vertical marketplace you can have the user experience custom tailored to that vertical and provide a better experience.

Trending Sources

Go Vertical

Seeing Both Sides

Yet, in my own work with various incubators, I am often struck by the lack of vertical focus. billion acquisition by SAP of HR software company SuccessFactors (which barely got any coverage from the tech press), I was further struck by the opportunity.

Scaling Techstars Horizontally

Feld Thoughts

There are two common ways to scale a system – horizontally or vertically. Scale Vertically (or “scale up”): Add resources to a single node in a system, typically involving the addition of CPUs or memory to a single computer. Think of vertical scaling as building a bigger monolithic machine and horizontal scaling as add more machines to the system. You can scale vertically and horizontally at the same time. Techstars horizontal scaling vertical

Oracle's Acquisitions and Why it Will Be a Good Year for Vertical SaaS Startups

Inc Startups

Originally published by Tomasz Tunguz on LinkedIn: A Key Moment In Time For Vertical SaaS StartupsIn the past week, Oracle acquired two vertical SaaS companies. OPower is an Arlington Virginia

A Roadmap of Yahoo's Acquisition Targets

Inc Startups

Marissa Mayer made her first official acquisition last week with Stamped. We're looking for smaller-scale acquisitions that align well overall with our businesses," Mayer said last week in a shareholder conference call. A Quora acquisition wouldn't be cheap, either.

Strategy Roundtable For Entrepreneurs: Top 10 Vertical and Social Web Trends For The Decade

ReadWriteStart

This curriculum is based on the various questions entrepreneurs have asked me over these 64 sessions, spanning financing, positioning, customer acquisition, marketing, sales, channel, and various other early stage, startup-related issues. On Jan.

Inside Warehouse drills down into verticals with ecommerce tool for publishers

ArcticStartup

But taking a hard look at user acquisition they wondered where webshops really fit in. "We If they dig into readers data, then they can better focus on customer acquisition. This pets angle is still a major vertical for the company, and they''ve also moved into the Baby sector.

Nokia Buys Into Wearables Market With Withings Acquisition

ArcticStartup

Healthcare is expected to be one of the largest vertical markets in the Internet of Things, with analysts forecasting that mobile health will be the fastest growing health care segment from 2015-2020, growing 37 percent a year on average.

Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. Filed under: Customer Development , Technology , Vertical Markets | Tagged: Steve Blank , Customer Development , Early Stage Startup , Tips for Startups « Vertical Markets 1: Bad Advice – All Startups are the Same Rocks in the Rocket Science Lobby » 7 Responses DavidS , on May 28, 2009 at 5:48 am Said: Interesting post Steve.

Why large companies acquire small companies

A Smart Bear: Startups and Marketing for Geeks

In terms of acquisition, they ask more specifically: “How can we trade balance sheet assets (cash, equity) in exchange for executing our strategy better?”. To get there, Atlassian has to go beyond its traditional market of developer teams and branch out into other verticals.”

Is Freemium Compatible with Enterprise Software?

Venture Chronicles

Some enterprise products are not appropriate for freemium models but almost exclusively the result of high COGS and/or specific industry vertical issues (e.g. Build your website for throughput and efficiency in support of customer acquisition through the trial experience. Enterprise Software Marketing business models customer acquisition freemiumSure it is… despite the gnashing of teeth that regularly flares up when the discussion of freemium is engaged in.

Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. And I saw a lot of this first hand in Salesforce’s acquisition of my company, Koral, which was a content management company.

Startup goal: be the leader when technology approaches 10% adoption

The Equity Kicker

In the UK Music and Video, Books and Electricals are all verticals with ecommerce penetration of over 40% (see here ) and the opportunity for new businesses looks like it’s largely behind us. We are investing heavily in these verticals.

Why Metrics Get Worse With Scale

Seeing Both Sides

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Here are a few other key metrics that are hard to scale: Customer acquisition.

Born Global or Die Local – Building a Regional Startup Playbook

Steve Blank

Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. channel partners and Chinese manufacturers and customer acquisition and activation programs outside their home country.

Global 153

Should Apple Buy Hungary?

Agile VC

I had read somewhere that Apple’s cash pile was equivalent to Hungary’s GDP so I tweeted out the suggestion that perhaps an activist shareholder should push an acquisition of Hungary rather than thinking small (e.g.

Amazon acquires robotics group Kiva for $775m – trend to vertical integration continues apace

The Equity Kicker

Yesterday Amazon announced the $775m acquisition of robotics group Kiva Systems. This is interesting because it is another move by a major internet company to vertically integrate its value chain. This is a strategy also employed by Google and Apple, and this acquisition by Amazon has echoes of Google’s deal last year to buy Motorola’s handset division. These squat orange robots automate part of the shelf picking process for ecommerce companies.

10 Tools for Understanding and Dissecting an Industry

VC Cafe

So he teamed up with a few PhDs and set off to write a book about each major vertical – Healthcare, Technology Media and Telecom, Energy and Industrials, Retail and Consumer Goods, etc. A

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., And you also have, perhaps more useful, the industry wide acquisition strategy distribution.

1M/1M Strategy Roundtable For Entrepreneurs: Top 10 Vertical And Social Web Trends For The Decade

VentureWoods

This curriculum is based on the various questions entrepreneurs have asked me over these 64 sessions, spanning financing, positioning, customer acquisition, marketing, sales, channel, and various other early stage startup related issues. . In 1M/1M, we have extensive expertise on bootstrapping e-commerce businesses, and will be happy to help her navigate the paths of customer acquisition, inventory, merchandising, and financing.

The only 2 ways to build a $100 million business

Version One Ventures

Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

But it’s surprising to me how many companies with recurring/subscription revenue don’t understand the interactions between the elements that make up customer acquisition cost (CAC), churn and lifetime value (LTV). (Guest post by Gordon Daugherty.

7 Brilliant Strategies Marissa Mayer Used to Shake Up Yahoo

Inc Startups

Yahoo does three kinds of acquisitions, Mayer has said : smaller acquisitions for talent, mostly in mobile; strategic acquisitions like Summly, which powers the Yahoo news digest app; and major ones like Tumblr, which allow the brand to reach a new demographic (i.e.,

Evaluating whether a sector is interesting as an investment target

The Equity Kicker

Full stack vertical AI startups actually work – main reason: low level task based AI gets commoditised quickly whereas vertical AI plays solve full-stack industry problems with subject matter expertise and unique data which make them defensible. This reached the point where $m per PhD was talked about as an acquisition metric. We have been thinking about how to evolve our investment strategy recently.

Top 25 SEO bloggers you should follow in 2016

Blogtrepreneur | Entrepreneur Blog

Great Post to Read: Use Verticals To Increase Reach. Great Post to Read: 13 simple SEO processes you can use to improve client acquisition and retention. Looking for some SEO tips or want to hire someone to improve your website's SEO?

SEO 42

Hourglass of Focus

A Crowded Space

Once the product / market fit is established and acquisition channels are better understood, the startup can enter the next phase. Founders should have a clearer idea about which customer verticals work the best and focus exclusively on those.

A visual guide to pitching

Version One Ventures

We want to see traction – specifically, how quickly you can capture the initial market or vertical** that you are targeting, and how engaged these early users are. Some example questions include: what are your strategies for customer acquisition?

Tips for Success via Business Crowdfunding

Hearpreneur

Most companies would agree that they would prefer to focus marketing efforts on acquiring investors who have explicitly expressed an interest in being involved in crowdfunding and in specific verticals, both as a user on a platform matching them with opportunities, and directly with issuers.

Unique ways to solve today’s talent crunch

Version One Ventures

Today’s trend of acqui-hires can result in some dissatisfied technical teams post acquisition. These are good avenues for finding very smart people in your vertical, particularly global or small market candidates who may not be visible otherwise. If you are looking to build out an entire team or department, you can always look into making your own acquisition. Finding the right engineer, UX designer or marketer can make all the difference for your start-up.

Q&A with my great friend and mentor, Stan Rapp, about his latest book, Release the Power of Entangled Marketing

Jeff Hilimire

(Stan Rapp over video announcing the acquisition of my first company to the staff). Sebastian Jespersen, CEO of the Vertic digital agency, seems the perfect choice as a co-author. A business friend at AARP told me about breakthroughs being made by Vertic’s stellar list of clients.

“YouTube is still the only place where you can passively monetize your content” – Online Content Evolution From Awestruck’s Sarah Penna

Hunter Walker

After the acquisition, AwesomenessTV empowered us to go back to our core DNA of management and shed the MCN moniker. Do you think vertical content (Multi-Channel Networks) MCNs are the future? In terms of the vertical specific, that is the future. Sarah Penna is cool.

So You Want to Start a Startup Accelerator…

Instigator Blog

We’re seeing accelerators emerge in verticals – RockHealth is an example. Creating a vertically-focused accelerator has a number of advantages. Most cities / regions don’t have a lot of big acquirers (especially of consumer Internet companies), and many acquisitions are a result of previous closeness between the startup and acquirer. Talent acquisitions are more likely when the acquirer is closer.

UX Benchmarking: What Good Is It for Conversion Optimization? [Original Research]

ConversionXL

Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more. We selected 4-5 sites from each sub-vertical. Competitive analysis is an important element of business strategy.

The 7 Business Slides for Startups

Early Stage Adventures

There are many Web-based subscription businesses targeting many different customer markets (consumer, very small business, SMB, specific verticals, etc.). Such events could range from competitors’ significant product releases to acquisitions, financings, new competitors, pivots, and the like. You’re an early stage entrepreneur building a Web-based subscription business. You have your board meeting coming up soon, or you’re sitting down with your close advisors.

Software Eating Industries

Mucker Lab

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. A little more than one year ago, Marc Andreessen wrote a seminal piece which has defined venture investing and entrepreneurship since.

BloomNation: Disrupting the Telegraph Industry

Mucker Lab

It’s a perfect storm waiting to take flight – as software continues to eat industries and verticals we believe this BloomNation story will repeat itself over and over again across more and more industries. In that world, simply providing an “online customer acquisition” marketplace will not be enough to overcome switching cost and create lock-in.

5 Things You Need to Know Today

Inc Startups

Facebook Bets on Virtual Reality "Mobile is the platform of today, and now we''re also getting ready for the platforms of tomorrow," said Facebook CEO Mark Zuckerberg in explaining his company''s $2 billion acquisition of virtual-reality gaming company Oculus.

4 Reasons You Need to Set Business Goals

Inc Startups

When you are looking at your company from a three- or five-year perspective, you are looking beyond the tactical side of your business and instead taking a much more macro view, which allows you to see the company from a competitive, business vertical or economic perspective.

The Dot-com bubble, the 2nd Great Tech Boom & Economic Viability

The Common Sense Web... An Entrepreneurs' Blog

The problem is that they all face the same underlying economic problem -- for many, customer acquisition costs are significant but there is little/no lockin. If it looks like there is not a chance these business can overcome the customer acquisition problem and become economically viable, I get skeptical. Interestingly, almost all the local/SMB plays have heinous customer acquisition metrics as reported by their S-1s and other financial statements.