ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. Instead, they could simply click a link and enter an email address.

Retention 113

Retention Marketing Acquisition Channel 113

Version One Ventures

NOVEMBER 14, 2012

Yammer sreenshot “Going viral” is often the holy grail for Internet startups, who hope to quickly scale to hundreds of thousands of users (then hundreds of millions) with relatively low user acquisition costs. When you turn your attention to SaaS products that are narrow in industry and profession, it’s even harder.”

Viral 149

Viral Product Vertical Acquisition 149

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. I know of no companies who have " gone viral " because of buttons. Buttons are good — why not use them?

Software Review 261

Software Review Technical Review Viral Software Developers 261

Version One Ventures

SEPTEMBER 17, 2013

These acts can often be start of a viral growth curve in the enterprise. Enterprise products that present a high-value daily utility for the people involved can have a high virality potential.

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

Software By Rob

JANUARY 25, 2012

This acquisition is a long story, but if you have a few minutes let me tell you the best parts. If you’re interested you can read about one of my acquisitions from a few years back in a post titled The Inside Story of a Small Software Acquisition. My Background. The site was once great; marketed by a high-end NYC PR firm.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

Both Sides of the Table

JANUARY 25, 2015

Or app companies that went viral due to spammy friend requests to download in an app store only to have a community backlash and subsequent crash. “Hacking” growth is only sustainable with a truly great product. And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth.

Product 150

Product B2B Warrant Technical Review 150

Agile VC

SEPTEMBER 16, 2014

GrabCAD today announced their acquisition by Stratasys (NASDAQ: SSYS). But my partners and I saw the potential for the community to grow virally, just as LinkedIn did, and to be monetized with a variety of products built on top of this community. And thanks to Hardi I got to meet the President of Estonia.

Boston 154

Boston Acquisition Estonia Viral 154

Startup Professionals Musings

FEBRUARY 11, 2023

This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect. Appreciate the media accolades and peer success feedback. Managing cash-flow personally and continually.

Sweat Equity 296

Sweat Equity Startup Salary Viral 296

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. Anything else is merely a list of data points.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Startup Professionals Musings

MARCH 25, 2023

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. High customer loyalty and high team passion.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

JUNE 21, 2020

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. High customer loyalty and high team passion.

Revenue 434

Revenue Valuation Viral Retention 434

Startup Professionals Musings

MAY 16, 2020

This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect. Appreciate the media accolades and peer success feedback. Managing cash-flow personally and continually.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. Measuring viral adoption is obviously important. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. How many adds came through organic SEO? How many through SEM?

Metrics 346

Metrics Startup Acquisition SEM 346

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] Do you have kind of a a thought on, you know, the cross channel acquisition?

Channel 63

Channel Acquisition Framework B2B 63

Startup Professionals Musings

MAY 27, 2016

Similarly, mentioning viral marketing without specifics won’t assure fundability. Investors expect to hear annual revenues, average margins, customer acquisition costs and sales pipelines. The days are gone when an inventor can get credibility by saying “if we build it, they will come.” Leader pitches the plan, not the product.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Steve Blank

SEPTEMBER 21, 2012

Either way, the “hurdle” for successful, scalable startups is high, and it gets higher every day as customer acquisition challenges continue to increase. While statistics are weak on startup success rates, the worst one I’ve seen suggests that 2 in 1000 venture backed startups will ever achieve $100-million or more in valuation.

Startup 332

Startup Cofounder Customer Development Viral 332

ConversionXL

OCTOBER 4, 2022

Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day. From here, attach valid marketing metrics to each goal. Brian Balfour , Reforge.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

SoCal CTO

MARCH 11, 2013

" In Building Your MVP as a Non-Technical Startup Founder , I mentioned that before you build your Minimum Viable Product (MVP), you need to be really clear on your purpose.

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

Gust

OCTOBER 6, 2011

In my conversations with people in the startup world – from angel investors through entrepreneurs and employees with vast startup experience – I often hear about their perceptions of the marketing role as being pretty limited to acquisition. Second – timely, cost-effective customer acquisition is a matter of life-or-death to most startups.

Acquisition 87

Acquisition Marketing CPA PPC 87

Both Sides of the Table

JUNE 28, 2018

There is nothing viral! But it is even more rare for a company to do that while also scaling its revenue at such an impressive clip and with no paid customer acquisition. Ah, but Bird doesn’t have network effects! Anybody can launch a scooter service! Not really.

San Francisco 256

San Francisco Valuation Technical Review Los Angeles 256

ConversionXL

FEBRUARY 27, 2019

While those acquisition efforts worked well, not all do. Cheap acquisition is (too) cheap. Growth does require large-scale acquisition, but a product launch may not be the best time to do it. But cheap acquisition meant cheap leads. Cheap acquisition is (too) cheap. It’s not efficient.”.

Product 110

Product Campaign Acquisition Social Media 110

Both Sides of the Table

JANUARY 11, 2014

We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. It’s why some companies are testing whether building applications on KIK might lead to better customers acquisition.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. The goal here is to provide integrated and seamless customer-support across all touch-points, from reach, acquisition, conversion, to after-sales customer service, customer loyalty to customer advocacy. #5 Enterprise Resource Planning (ERP). Supply Chain Management (SCM).

Technical Review 100

Technical Review Software Review Customer Social Media 100

The Next Web

DECEMBER 12, 2013

Motivators include altruism (helping patients and growing the knowledge database); professional pride (doctors actively rate and rank each other through endorsements and peer review); and only secondary income or new patient acquisition (patients pay for more detailed answers or video consultations).

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. A reliable paid acquisition channel results in a somewhat stable business. Sales” is not a dirty word.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

MAY 10, 2019

Viral videos, personal anecdotes, and informal surveys would likely be counterproductive. Always gauge progress by business indicators, like customer acquisition cost and customer satisfaction. Social media is not all about being social, or treating everyone casually. Integrate social media into your overall marketing strategy.

Social Media 247

Social Media Media Reputation Viral 247

Duct Tape Marketing

JUNE 27, 2013

Within hours, your response to your disgruntled customer can go viral—even obtaining national attention (something you definitely don’t want). According to a post that went viral on Facebook, a little girl’s father was in Afghanistan and ordered a bouquet that came with a necklace for his daughter to be delivered on Valentine’s Day.

Social Media 69

Social Media Viral Media Customer 69

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.

Sales 115

Sales Customer Viral Marketing 115

Early Growth Financial Services

AUGUST 27, 2013

We asked successful founders from the Young Entrepreneur Council to name some unusual—or at least lesser-known—customer acquisition strategies they’ve used recently to strong results. Try these ideas from the Young Entrepreneur Council. Here are some of their best answers. –Sunil Rajaraman, Scripted.com 2.

Acquisition 48

Acquisition Customer Viral Startup 48

YoungUpstarts

JULY 4, 2019

In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands. Before long the brand had gone viral, for all the wrong reasons. Those that do this well will soon reap the rewards, in terms of exposure, customer acquisition, loyalty, trust and ultimately sales.

Reputation 168

Reputation Management Australia Boston 168

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Use viral growth to offset cancellations. Few B2B companies can truly claim “viral growth” characteristics. Drastically reduce the cost of customer acquisition. year pay-back period.

Business Model 335

Business Model .Net Revenue IPO 335

Software By Rob

NOVEMBER 15, 2011

I received the following question from a reader: I was wondering if you had any thoughts on cost of customer acquisition for freemium businesses. quite hard, but I don’t think paid acquisition could possibly work here. Have you seen paid acquisition work for freemium businesses? Photo by stevendepolo. My Thoughts.

Acquisition 56

Acquisition Customer Bootstrapping Viral 56

The Equity Kicker

JULY 9, 2014

He lists the four (paid, viral, SEO, sales – for B2B) and then ‘other’ in which he says: There’s the odd partnership, like Yahoo/Google, that can help make or break a startup – but these are rare and situational. Andrew Chen has a great post up detailing the ways to scale user growth. But sometimes it happens!

Viral 122

Viral B2B Early Stage SEO 122

Steve Blank

FEBRUARY 22, 2010

For web startups, this is when the cost of customer acquisition is less than the lifetime value of that customer. For example, at a minimum, a web based startup needs to understand the Customer Lifecycle, Customer Acquisition Cost, Marketing Cost, Viral Coefficient, Customer Lifetime Value, etc. Customer Acquisition.

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298