Steve Blank

OCTOBER 15, 2020

Some of the readings for this class session included: Brookings webinar moderated by Michael O’Hanlon with Christian Brose, Mara Karlin and Frank Rose , The New Revolution in Military Affairs: War’s Sci-Fi Future. Changing Acquisition. War Made New. The required reading for this class was Chris Brose’s book The Kill Chain.

Technical Review 361

Technical Review Artificial Inteligence Technology United States 361

Both Sides of the Table

NOVEMBER 16, 2014

They are irritated because they generated a ton of leads at their trade shows, their webinars and through online acquisition and they’re tired of getting blamed for the Patel leads. Of if your VP Sales isn’t complaining about marketing she’s trying to get the function reporting to her.

CTO Hire 385

CTO Hire Entrepreneur Technical Review Leadership 385

YoungUpstarts

JULY 26, 2017

86% of Saas business consider customer acquisition as their highest growth priority. You can also inform the users about an upcoming webinar or a podcast by sending a notification like this – ‘ Webinar on the art of engaging mobile app users. Hence, it is critical to market it the right way. Conclusion.

Web 118

Web Software Review Software Technical Review 118

View from Seed

MARCH 3, 2015

Ellie Mirman: When I came in, Mike [Volpe, HubSpot’s CMO] had a to-do list of the things he wanted us to do, the top one being to start a webinar series. NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.”

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Steve Blank

SEPTEMBER 5, 2013

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. We thought this would be perfect for our product.

Lean 315

Lean Customer Development Sales Cycle Business Model 315

Up and Running

JUNE 25, 2020

This means providing resources, hosting webinars , conducting research studies , and even running Q&A’s through your social channels. A series of webinars or new product lines may lead to growth for a time, but that could easily change if you’re not paying attention. Showcase your expertise.

Small Business 180

Small Business Hosting Social Media Community 180

ConversionXL

FEBRUARY 28, 2014

I know what you’re thinking, “Ugh… webinars…” I couldn’t agree with you more. But then again, Lars Lofgren told me in his interview that webinars were one of the prime reasons KISSmetrics has been able to grow as quickly as it has. How they improved their webinar signups by 150%. &

Audio 92

Audio Acquisition Reputation Channel 92

Hearpreneur

AUGUST 18, 2023

In addition to knowledge and skill acquisition, networking fosters professional development by connecting individuals with career advancement opportunities, such as workshops, conferences, and mentorship. Webinars are another fantastic resource that allows me to learn directly from industry experts without leaving the comfort of my office.

Charlotte 116

Charlotte Entrepreneur New York Community 116

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). We will go through 5 key strategies for lowering CAC.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

NOVEMBER 27, 2018

If someone signs up for a webinar, which related blog posts might interest them? Recommend an upcoming webinar. As Dropbox CEO Drew Houston detailed in a presentation , a referral offer that let Dropbox users “earn” 16 extra GBs of storage space drove millions of signups and dramatically reduced customer acquisition costs.

Technical Review 133

Technical Review eCommerce Email Software Review 133

ConversionXL

JUNE 16, 2022

For example, if your goal is to generate leads , assets might be webinars, landing pages , and emails. The content creation section covers the type of content required, who’s creating it, the process, and how you expect assets to look and sound. It explains the assets needed based on goals.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

SoCal CTO

NOVEMBER 17, 2009

Poogling events/webinar, radio show expansion and social media relationships and events. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost!

Southern California 170

Southern California Acquisition Cost Customer 170

Hearpreneur

DECEMBER 11, 2020

I am most looking forward to being more accessible to people via on-demand webinars. On-demand webinars will give people that opportunity to expand their business acumen while feeling connected to a lively experience that makes them feel like they are with me in real life. For 2021 I have already dubbed it the Year of Audacity.

Entrepreneur 72

Entrepreneur Employee Demand Technical Review 72

Agile VC

OCTOBER 27, 2011

There’s a couple different forces I see at work: 1) Selling & Customer Acquisition - In the last 5 years, the biggest force in business software was the impact of the cloud as an infrastructure layer and product/service delivery mechanism. companies on user acquisition are increasingly being applied to SaaS companies.

Software 100

Software B2B Silicon Valley Acquisition 100

ConversionXL

JANUARY 18, 2022

Both companies offer heaps of resources, from blog articles to webinars. By creating content around their values and putting budget into resources that help their audience, like webinars and content , they’ve built their reputation in the business communication space. Image source. Good branding helps Slack compete with giants.

Marketing 110

Marketing Product Audience Equity 110

The Startup Magazine

NOVEMBER 24, 2020

Secondly, for business growth, you have to invest a lot of time and assets into important segments such as security, customer acquisition, and customer retention. Webinars can be used as an important marketing and sales tool that keeps the customers engaged and generates more leads that drive business growth.

Security 103

Security Social Media Acquisition Reputation 103

ConversionXL

JULY 21, 2022

website, social media, podcasts , webinars, influencers, events, etc.)? Finally, pay attention to the KPIs and metrics that matter: Overall revenue; Revenue per visitor; Conversion rate; Customer Acquisition Cost; Customer Lifetime Value; Average order value; Active customers; Customer churn; Repeat customers.

Customer 118

Customer Marketing Channel Audience 118

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition. I've bought ads in every major (and quite a few minor) software development websites, magazines, newsletters, conferences, and webinars. Some would help vet our stories, some would publish our articles.

Software Review 261

Software Review Technical Review Viral Software Developers 261

ConversionXL

NOVEMBER 10, 2021

Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition. In the consideration stage, use demo videos, webinars, free trials, etc. Another great use of content advertising can be found in email marketing.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

APRIL 28, 2021

There are ample ways of bringing competition and interactivity to B2B processes, too: think bringing quizzes to webinars, adding certifications to professional development add-ons, and creating in-app experiences that make completing a task a joy. Gamification isn’t the domain of B2C or gaming sites alone.

Email 151

Email Product Marketing Cofounder 151

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. Since the initial lockdown, we have beefed up our digital offerings and skin and beauty webinars so that we offer the education and guidance customers are needing, even in a pandemic. Thanks to Gavin Johnson, Evking ! #3-

Entrepreneur 114

Entrepreneur Metrics Technical Review North America 114

Version One Ventures

OCTOBER 2, 2018

You can read more about the acquisition from Coinbase and on Wired. Sales automation company Outreach was named to Forbes’ Cloud 100 list and made its first acquisition. They acquired Sales Hacker , a media company focused on sales professionals that runs conferences and produces podcasts, webinars and other original content.

Portfolio 113

Portfolio Metadata Acquisition Distribution 113

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Target webinars toward bottom-of-funnel prospects.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

MAY 27, 2022

Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

DECEMBER 7, 2017

If your new free trial users typically use three core features before upgrading to paid and you’ve got some trials that haven’t used any features … push a webinar on them explaining your core features! And once I took customer acquisition costs into account, this segment was unprofitable and negative-LTV. They bought once, ever.

Bankruptcy 106

Bankruptcy Marketing Campaign Intellectual Property 106

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?) Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Venture Chronicles

AUGUST 7, 2013

The result was, predictably, a website that catered to the old world traditional call-to-action of “call us and talk about enterprise” Not surprisingly, the new customer acquisition ramp for the monthly subscription business flattened out dramatically almost immediately when this site launched.

Marketing 54

Marketing Startup Differentiation Lead Generation 54

Women Entrepreneurs Can

AUGUST 8, 2023

Here are some effective MOFU marketing strategies: Implementing Lead Magnets and Gated Content: Offer valuable resources such as ebooks, whitepapers, or webinars in exchange for the user’s contact information. This helps capture leads and provides an opportunity for further engagement.

Marketing 52

Marketing Metrics Lead Generation Social Media 52

Duct Tape Marketing

FEBRUARY 19, 2020

And in order to compete against the big guys, the Deloittes, the McKinseys, the Accentures, our niche became large scale change projects, anything from mergers and acquisitions to large scale system integration work. I do writing, webinars. So, my partner, my boss had a strong vision for what he wanted the firm to look like.

Leadership 73

Leadership Developer Curation Hiring 73

Growthink Blog

APRIL 2, 2014

Mergers & Acquisitions: Global mergers & acquisition activity totaled $710 billion (Thomson Reuters), up 54% from last year. WEBINAR INVITATION Well, attend my webinar Thursday - What Peter Thiel and Sean Parker Know about Investing and What You Should Too - to find out. Private Equity. How did they do this?

Private Equity 69

Private Equity Merger IPO Initial Public Offering 69

ConversionXL

MARCH 6, 2019

It might take several touches with guides and webinars to get someone to know, like, and trust your brand, but a well-produced video can do it in less than a minute.”. “Video is absolutely incredible at getting people to accelerate from the top to the bottom of the funnel rapidly,” Wilcox told me. “It

Video 129

Video B2B Technical Review Campaign 129

ReadWriteStart

MAY 12, 2011

She has, thus far, not done any other formal customer acquisition initiative. The next two customer acquisition strategies we will be expanding on are more aggressive guerrilla p.r. For example, let's say an enterprise marketing organization hosts a large webinar using ON24 and generates 2,500 attendees.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

ConversionXL

JUNE 2, 2022

For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K. They haven’t completed a form, joined a webinar, or requested a demo.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 19, 2020

If, instead, you’re focused on increasing total leads, marketing qualified leads (MQLs), or sales qualified leads (SQLs) , your efforts should support the Evaluation stage, with content types such as: Gated case studies; Gated whitepapers; Gated lead magnets; Content upgrades; Webinars; Explainer videos.

Differentiation 129

Differentiation Sales Email Metrics 129