article thumbnail

Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

I’m talking about things like redirects, XML sitemaps, robots.txt files, etc. We call certain tasks “ technical SEO ,” but developers think it’s as technical as changing the background color of your old Myspace page. While SEOs know how important these are, developers hate them.

SEO 121
article thumbnail

How to Conduct a Technical SEO Audit

ConversionXL

The URLs that feature on your site should match those in your XML sitemap. Like robots.txt, you can find your XML sitemap by adding “sitemap.xml” to the end of your root domain: [link]. A CMS like WordPress, Yoast SEO, or Google XML sitemaps can generate and automatically update a sitemap whenever new content is created.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 Things a Small Business Owner Can Do to Get the Most Out of WordPress

Duct Tape Marketing

It controls title/description tags, avoids duplicate content, and sets up an XML sitemap for search engines. Schema markup helps search engines understand the intention and categorization of web sites to assist with customer acquisition. Get Your SEO in Shape. Contact Form 7.

article thumbnail

An In-Depth Guide to Technical SEO

ConversionXL

XML sitemaps. XML sitemaps provide a list of all the most important pages on your site. XML sitemaps tell you: When a page was last modified How frequently pages are updated What priority pages have on your site. Within Google Search Console , you can check the XML sitemap the search engine sees when crawling your site.

article thumbnail

How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

Second, these pages need to be discoverable for search engines, which comes down to internal links and XML sitemaps. Google PageSpeed Insights. Google Mobile-Friendly Test. Discoverability. Make sure new pages are not orphaned or anchored too low in crawl depth.

SEO 159
article thumbnail

Verisign acquires Moreover

BeyondVC

Like Nick Denton and David Galbraith , I can’t comment on the acquisition. What I can say is that Moreover was a pioneer in the early use of weblogs via newsblogger, news search, and content syndication via XML and RSS.

XML 60
article thumbnail

How to Analyze SERPs to Win Big in Rankings

ConversionXL

Check that top pages are in your XML sitemap. If relevant, high-value pages aren’t showing up as sitelinks, you may want to: Review your website’s structure and ensure the navigation is clear. Build more internal links to key pages. Cross check that your page titles are accurate and descriptive. Conclusion.

SEO 147