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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

Partner 240
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Shopify Guide — Here’s How to Become an Expert

ReadWriteStart

Whether it’s marketing yourself as an expert, writing Shopify-specific content, or partnering with other Shopify Partners, fitting into the Shopify Partners and Ecosystem is one of the crucial steps. The Shopify Experts marketplace operates with the Shopify Partner program — the actual site and community management system.

Curation 140
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Why Twitter’s API Changes Screws Startups – And Twitter

YoungUpstarts

But with these new API changes, I’m not sure how or even if we can stay in business. I didn’t really look into the recent API changes. Second, Facebook’s API is RETARDED. I love(d) Twitter’s API because of the freedom and ease of use. So I chose Twitter’s API for the main functionality of Twythm.

API 159
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[Interview] RIM Eyes Southeast Asia’s Developer Scene

YoungUpstarts

We have partnered with existing developer communities, including academic communities to offer developer days and workshops. We have quite an open platform, that allows any registered developer to take advantage of our APIs, tools, services, etc. RIM has actively established and supported BlackBerry Developer Groups across Asia.

Developer 207
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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

I should have gotten on the partner train. I started the agency partner program that you passed on and built that up. billion in annual revenue and 40% of that, or roughly, I don't think they shut publicly that often, but about 40% of that is coming in through partners. That's one of my big regrets in life.

Metrics 75
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FootTraffic Offers an API for Location-Based Offers

VC Cafe

Israeli startup FootTraffic offers advertisers a performance marketing platform for location-based offers. In other words, a way to reach a bunch of location based apps at scale via API and paying only for those that convert. Today, advertisers need to target each app separately to promote their location-based deals.

API 90
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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

This might include things like: Website Social media banners and content Newsletters Digital and traditional media advertising Naming rights of a building Event sponsorship Speaking opportunities Exhibitor opportunities Access to influencers. Next, look at any companies or suppliers you already partner with.

Audience 139