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Maximizing Your Facebook Advertising

YoungUpstarts

We had a chance to chat with Nicolas Franchet, Facebook ‘s Head of Retail & e-Commerce on its Global Vertical Marketing team, as well as Maz Sharafi, Head of Local Advertising Sales and Partnerships, on how small business owners, especially retailers, build an effective online strategy for Facebook.

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Why Krispy Kreme failed in Australia

Start Up Blog

No doubt you’ve heard the news about Krispy Kreme going into administration in Australia. It suggested that Kripsy Kreme had a strong novelty value in Australia. Australia had 50 stores serving a population of 21 million. (1 Many people seemed surprised at the news given it was a such a successful launch. 1 store per 1.4m

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The truth about FMCG in Australia

Start Up Blog

But few are faced with challenges as deep and far reaching as the FMCG industry in Australia. Innovate radically to invent new ways to distribute consumer goods. Advertising is becoming less cost effective as audience attention fragments. Sure, Australia is a tiny market on a global scale. Be brand leader in the category.

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7 Must Have Features If You Sell Products Online

Entrepreneurs-Journey.com by Yaro Starak

You’re a crazy person if you have a product to sell and you don’t look at the World Wide Web as one of your top priority distribution channels. Many of the items I purchased are impossible to buy anywhere in Australia from physical stores, while others I just prefer to buy online because it’s cheaper.

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The global content playbook & how the internet actually works

Start Up Blog

Which, in an unconnected web world I wouldn’t even know about as it has never been shown in Australia. I’d eagerly await to watch it here on Monday night in Australia through the Last Week Tonight Youtube channel. The desires of the content owners to limit distribution are irrelevant. That was until this week.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Thats why eBay advertises on search engines, and Facebook doesnt. As far as they are concerned, thats eBays job.

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Marching through quicksand

Startup Lessons Learned

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.