Startup Lessons Learned

SEPTEMBER 12, 2013

We’ve just put a new batch of tickets on sale, and when this one sells out, the price goes up, so sign up now. Steven Hodas will be speaking at the conference about applying Lean Startup methods within extreme bureaucracy—in his case, the New York City Department of Education. government’s first public website.

Lean 162

Lean Startup Ratchet New York City 162

ConversionXL

NOVEMBER 29, 2018

Advertisement additions. Freemium versions can also include advertisements as a limitation on the experience (e.g. Instagram) with other means of monetization, like advertising. That’s different from B2C SaaS products (Murphy uses the example of smartphone games), in which consumers may simultaneously use several.

Customer 119

Customer Conversion Acquisition B2B 119

Duct Tape Marketing

FEBRUARY 2, 2023

I saw this headline in the New York Times that said the loneliest generation talking about our children and our teenagers and the pandemic didn't cause this. And so we've gotta find something new. I mean, I was going down this road of isolation and depression and this is why it's significant. There's gonna be no PR spin.

Community 84

Community Marketing Audience Networking 84

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

FEBRUARY 3, 2017

An affiliate network is where affiliates can go to find reputable offers to promote and where advertisers can go to find lots of affiliates. Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). So, who are these affiliates? Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

FEBRUARY 3, 2016

Oh, and there’s that new DVD I want. via The New York Times). Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. If you’re rushing through the store, looking for bottles, and you pass orange juice, you’ll grab a carton. So, there’s two options.

Conversion 48

Conversion Technical Review Software Review B2B 48

online.wsj.com

SEPTEMBER 23, 2012

Loading… New York. Advertising. Consumer Services (B2C). New Hampshire. New Jersey. New Mexico. New Hampshire. New Jersey. New Mexico. Advertise Locally on WSJ.com. Deutschland. 日本 (Japan). » More. » More. Loading… U.S. » More.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Bonus: If you want another example of a great top-tier store that does digital really well, check out Barneys New York. I love the social nature of sharing playlists. The suggestions engine they have. You want a premium price? Amazing, right?

Web 164

Web Design Marketing Security 164

ConversionXL

DECEMBER 9, 2013

Did you know advertising research has shown emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V A study by two University of Pennsylvania professors found that the most shared content on the New York Times website also had strong emotional undertones – in particular Anxiety, Awe, and Anger.

Sales 126

Sales B2B Campaign Video 126

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. For the New York keyword, Secret Escapes saw… A 24.4% That’s also varied.

B2C 70

B2C Search Internet Mobile 70

Designmantic Blog

MARCH 6, 2018

Cynthia has over 9 years of experience in marketing, entertainment and digital advertising who has worked with big companies as well as small-time tech startups. As a result, her achievements made headlines in New York Times and was a speaker at Fortune’s Most Powerful Women. Cynthia Johnson. Website: cynthialive.com.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Thanks to Bret Bonnet, Quality Logo Products ! #20- Photo Credit: Meg Brunson.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

YoungUpstarts

MAY 11, 2015

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Building a following may mean subsidiary investments – for example, in advertising. Remember, you’re the newbie!

Social Media 100

Social Media Media Asia San Francisco 100

Up and Running

MAY 21, 2014

His practical take on small business is often cited as a resource in publications such as The Wall Street Journal , The New York Times , and CNNMoney. Last week I had the privilege of inviting John to join me for a free webinar providing information from John’s new book, Duct Tape Selling.

Marketing 72

Marketing Social Media Sales Media 72

mashable.com

OCTOBER 5, 2012

Cezary Pietrzak is a New York-based creative marketer and growth strategist. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Advertising. Submit News. Like Tweet. Why Your Startup’s Name Matters.

Naming 84

Naming Startup Social Media RSS 84