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Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn

crowdSPRING Blog

Emotional marketing refers to marketing and advertising that primarily uses emotional appeals to make your customers and prospective customers notice, remember, share, and buy your company’s products or services. The emotional content in advertising is far more influential than its informative content. Self-esteem.

Sales 61
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Is Outsourcing Exploitation?

Entrepreneurs-Journey.com by Yaro Starak

During John Reese’s Outsource Force launch campaign, which I promoted in my last few blog posts , John released a video which used the phrase “$2 an hour&# as part of the benefit of outsourcing. I didn’t understand how people could be paid only $2 an hour and that not be considered slave labor.

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You Can’t Spell Hardware without H-A-R-D

K9 Ventures

Sourcing may also involve several trips to China, India, Thailand, or other countries and cities that you may not otherwise consider traveling to for vacation. Launch/Pre-order/Crowdfunding: Do you do a Kickstarter campaign for crowdfunding? Should you do a Self-starter campaign for pre-orders?

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). How to measure (success)?

Analytics 149
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The Proof was not in the Pudding: Pudding Media is Shutting Down

VC Cafe

A ccording to Calcalist ,Pudding Media, an Israeli mobile advertising startup, faces imminent shut down. For obvious privacy reasons, that path did not immediately succeed and Pudding took a radical turn towards mobile advertising focused on enabling and selling premium carrier-based inventory. Pudding Media's Behavioral Targeting.

Media 95
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[Singapore][Event] ad:tech Singapore 2012 Shows Digital Future For Asia

YoungUpstarts

Leading digital marketers from around the Asia Pacific and beyond gathered yesterday at ad:tech Singapore 2012 to share and discuss the continuing growth of the role of technology and digital media in marketing and advertising. Regional Insights into Markets of Vietnam and Thailand. The sessions continue today.

Singapore 185
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Episode 12: How to Define Your Target Market, Guest Eric Siu, and the #MinimumWage | The Bcast

Up and Running

It will actually define the nature of the marketing that I do: where I advertise, how I do outreach, that kind of thing. But when you go to eat there, you’re actually going and sitting in their house, and you’re seeing a slideshow of their travels in Thailand on the wall. They had to have great food to back it up.