article thumbnail

[Review] Rubies In The Orchard

YoungUpstarts

Serial entrepreneur and billionaire Lynda Resnick’s book “ Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business ” provides a fascinating glimpse into the marketing strategies behind brands like POM Wonderful, FIJI Water, Teleflora and the Franklin Mint. image source ).

Ruby 150
article thumbnail

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution. You can use the standard Channels report, or you can create a custom report. Always compute economic value !

Metrics 147
article thumbnail

Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

I began placing advertisements on the website. Would you be interested in advertising on my website?” and I got a handful of advertisers who said yes. I still made money from advertising that went on the website. I would contact retailers of this card game and say, “I’ve got an audience of Magic players.