article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

article thumbnail

How to Write a Business Plan for a SaaS Company

Up and Running

Or perhaps they are heavy Instagram users and advertising on that platform will be the best way to reach them. Your marketing plan should detail how you plan to reach your target customers and where you expect to spend money on marketing and advertising. Churn rate. Do they go to trade shows?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter Link Roundup #155 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

6 Ways You Can Improve Churn Rate and Increase Revenue | KISSmetrics blog - [link]. 6 Ways You Can Improve Churn Rate and Increase Revenue | KISSmetrics blog - [link]. Study: Reach of Organic Facebook Posts Down, Engagement Up | Advertising Age - [link]. – [link].

article thumbnail

SaaS Growth: The “Triple A” Sprint Framework that Gets Results

ConversionXL

I’ve seen companies apply this same framework and go from $500,000 in annual recurring revenue (ARR) to $1 million ARR in less than 12 months. trade shows, advertising, email marketing ) that drive desired outputs (e.g. Some businesses use a North Star Metric to symbolize this focus, while others pick a revenue number.

Framework 121
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

SEO, email marketing, Facebook advertising). In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate. This helped grow revenue by 637%. Image source.

Retention 113
article thumbnail

Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. Revenue and wins by type: compare revenue and wins among existing and new businesses.

Founder 71
article thumbnail

Twitter Link Roundup #199 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

A Startup’s Minimum Revenue Per Employee - crowdspring.co/GNlKua. 6 Ideas to Reduce Your Product’s Churn Rate We Found to Work - crowdspring.co/1grCDHI. 6 Ideas to Reduce Your Product’s Churn Rate We Found to Work - crowdspring.co/1grCDHI. The Future of Business Models Will Be Centered on Crowds - crowdspring.co/16aTTiD.