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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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Why Small Community Lenders Have Your Back

Up and Running

One of the largest banks in the country, with branch locations in your town, advertises everywhere. But don’t fret—community lenders are helping small businesses. Meet the community lenders. Community Development Financial Institutions (CDFIs) are one type of community lender. You know their jingle.

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Five common misconceptions about building a startup in New York City

This is going to be BIG.

It’s really difficult for me not to get into the thick of discussions about whether or not you can and/or should build a company in New York City. I grew up here, went to school here, and have worked hard over the last 5+ years to help build up the NYC innovation community. sucks up all the good programmers.

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Why Your Next Startup Should Be In Insurance

YoungUpstarts

Make no mistake, there is a small but mighty insurtech community, but the ecosystem is higher on cash than talent. And then there’s New York-based Lemonade, the most recent insurtech startup to make its way into California. The fusion of insurance and technology, so-called insurtech, is one way that’s happening.

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[Singapore] Location Based Marketing Association Launches Local Chapter

YoungUpstarts

According to a statement from LBMA , Singapore was chosen as its new Asia hub due to the country’s high smartphone penetration and rich cross-section of LBS players from retailers, agencies, advertisers and media buyers, to software and services providers and wireless companies.

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Leaving Government for the Private Sector – Part 2

Steve Blank

I didn’t want to have to sell back into the intelligence community, because I didn’t want to leverage my contacts so tactically, but plenty of people do it (and we need good people to do it. Boards : The term “board” can mean two very different things in the commercial world – an Advisory Board versus a Board of Directors.

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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

Small retailers are the bedrock of our communities, and consumers will still choose to shop retail when the experience is worth it. Local delivery has also been a saving grace for a lot of retailers with close ties to their community. A community connection, and as Troy Burch puts it, a much needed reminder of their WHY.

eCommerce 155