Why (and how) you should let your customers do the advertising for you

Duct Tape Marketing

Why (and how) you should let your customers do the advertising for you written by Guest Post read more at Duct Tape Marketing. My company was profitable, but I was constantly stressing over the daily fluctuations in advertising cost.

Global Spending on Mobile Advertising To Reach $18 Billion in 2014

Inc Startups

Worldwide spending on mobile advertising is expected to hit $18 billion this year, up from $13.1 Although video ads will experience the highest growth as a result of wider adoption of tablets, display ads will generate the most revenue from advertisers, the report says.

Trending Sources

6 Sales Lessons From the Election

Inc Startups

Modern elections spend billions of dollars on broadcast advertising, to surprisingly little effect, only managing to change a small number of voters to switch sides. That's why product advertisements featuring a firm's CEO usually fall flat.

Sales 32

Can’t Decide What Business to Start? No Problem, We’ll Tell You

Up and Running

For example, Arizona currently ranks 2nd in the US for eating disorders among youths, and Middletown, Connecticut just cut funding for the student arrests prevention program. Mind, be careful about using the word “organic” or “natural” in any advertising.

Feb. 28, Stamford, CT: HBS Event on Angel Investing 101 – Best Practices

David Teten

Stefanova’s entrepreneurship experience includes being the Founder of Delta Business Consulting, an idea incubator company for start-ups in the technology and telecommunication industry and being one of the early employees at AdRelevance, an Internet Advertising Measurement Company. Angel investing Connecticut HBS Alumni AngelsI hope you can join us 6:30 pm EST, February 28th in Stamford, CT for a HBS Alumni Angels event on Angel Investing 101 – Best Practices.

Who's Hiring the Most College Grads?

Inc Startups

San Jose, California, has the highest demand for college graduates, with 56% of the city's employment advertisements calling for candidates with a bachelor’s degree or higher, according to new research from The Brookings Institution.

Is This the End of Silicon Valley?

Inc Startups

So far, Startup America has launched in six regional centers: Colorado, Connecticut, Illinois, Massachusetts, Tennessee, and Florida. Advertisement: Win New Customers. If Startup America is to succeed, it needs start-ups to eschew the Bay Area.

Fail To Plan, Plan To Fail: Designing An Implementation Process


Here’s a sample short term goal: DEF Company’s short term goal #1 is to set a target sales goal of $10,000 for the Connecticut market by August 2016 of our new product “Clean And Restore Metal and Wood Cleaner.” by Lewis Robinson.

Using Negative Keywords To Attract Highly Qualified Customers


This is a great jumping point, providing direct lists of keywords that are highly unlikely to be relevant to many advertisers. Connecticut Cheese Challenge. This is especially important if you’re already advertising with the Bing and/or Yahoo network.

'Made in the USA' Gets a Makeover

Inc Startups

and supported by a new advertising agency devoted to American manufacturing--this locavore-tinged version of Made in America is gaining steam. American manufacturing has a new artisanal image--and a new ad agency from the creative team of Crispin Porter + Bogusky.

Smaller Companies Seek Super Bowl Ad Boost

Inc Startups

More than a game, the Super Bowl is a cultural event, a truly American spectacle, and the ads are very much a part of the experience," notes Advertising Age's digital editor, Michael Learmonth. The commercial marks the real end to Shatner's 14-years as the Connecticut company's spokesman.

Seth Sternberg – Meebo

Both Sides of the Table

From there most websites unfortunately don’t know what to really do with it so it basically just becomes a way to log you in and potentially allow advertisers to serve up more targeted (and therefore higher CPM) ads.

Small Agencies Cash In On Obamacare Ad Blitz

Inc Startups

But from Connecticut to Hawaii, other states are going full-steam ahead to promote their exchanges with slick marketing campaigns that would make a Madison Avenue proud. Most of the beneficiaries of the boomlet in Obamacare advertising are small, entrepreneurial marketing shops.

It's Not Just Twitter. Why IPOs Are Back

Inc Startups

billion, according to Kathleen Smith, principal at Renaissance Capital in Greenwich, Connecticut. There had been other hints: This summer, Twitter advertised for a financial manager familiar with IPOs and hired ex-Ticketmaster CEO Nathan Hubbard as its new head of commerce.


Top Social Media Measurement and Tracking Tools


ADVERTISEMENT. ); ); ); Home » emedia and Technology. Advertising/Sales. Advertising Systems. Connecticut. Advertising and Public Relations. Connecticut. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login.

Can a Smartphone-Based Ultrasound Raise $4 Million?

Inc Startups

Myles Greenberg | General partner | CHL Medical Partners |Stamford, Connecticut Security is Critical I'm concerned about security, both on the device and when data is transmitted into the cloud. Advertisement: Start winning new customers today. Can Your Phone Do This?

How to Make a Ton of Money in Politics

Inc Startups

61 million : Amount that Linda McMahon, the GOP nominee for Senate in Connecticut, has spent on her two campaigns so far: a 2010 losing effort against Democrat Richard Blumenthal, and her primary victory earlier this week, which allows her to face off against Democrat Chris Murphy.

How We Compete With AOL

Inc Startups

In early 2010 , journalist Jane Bryant Quinn and her entrepreneur husband, Carll Tucker, launched a community-based news website called The Daily Norwalk in southern Connecticut. Tucker: We have to make sure that local businesses know about us and understand our value as an advertising medium.

Finding Your Co-Founders


In my case, I grew up in Connecticut and spent a fair amount of time in New York – all the while trying to start companies, relatively unsuccessfully. CrunchBase Information Seth Sternberg meebo Information provided by CrunchBase Tweet Next Post Previous Post Advertisement Now Commented Facebook Firesheep In Wolves’ Clothing: Extension Lets You Hack Into Twitter, Facebook Accounts Easily NSFW: Changing the world via Twitter?

Professional Marketplaces - the vc in me. - Typepad

the vc in me

 These platforms enable consumers to have fun and become video hosts or programmers to broadcast live video and generate a following (and hopefully advertising revenue!) - reverbnation - sites like this help you manage the un-business of playing music in a band. Air Quality Control is saving lives in Colorado,Wisconsin, Michigan, Indiana, Pennsylvania, and Connecticut by installing radon gas mitigation, remediation, and abatement systems. the vc in me. Welcome!

From Nothing To Something. How To Get There.


Update: Part 2: Finding Your Co-Founders CrunchBase Information Seth Sternberg meebo Information provided by CrunchBase Tweet Next Post Previous Post Advertisement Now Commented Facebook Goodbye, MacBook Pro. Not more folks just like them… [link] Detroit Web Design I don’t have a web company or startup per se but being in the advertising business I can say good ideas are a dime a dozen — execution is everything.

the vc in me.: Generational Disruption in Media

the vc in me

Success depends more on your emotional mindset than actual work from Internet Online Marketing Advertising Business plans. Another automation example is having a team of professional marketers that will do all of your advertising for you. the vc in me. Welcome! This blog broadcasts my thoughts on sectors of interest in my role as a venture capitalist as well as other ideas or tidbits on the business of entrepreneurship.

12 Questions: Meet Pamela Harvey (USA)

crowdSPRING Blog

No more five- or six-figure fees and dog-and-pony show presentations with champagne and smoked salmon, which were a staple in the Madison Avenue advertising world of the 60’s, a prime example of which is the “Mad Men&# TV series.