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Who’s lying?

A Smart Bear: Startups and Marketing for Geeks

There are analytics that tell you where traffic originates (imperfectly, especially with the latest in browsers and services intentionally obscuring or blocking data), data about your advertising click-throughs, your own raw web server logs, and broad industry data around traffic trends (e.g. Gerry used to say: “Who’s lying?”

Analytics 248
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Marketing Is Getting More Difficult. Here’s Why.

ReadWriteStart

Several decades ago, the world’s best marketers and advertisers we’re trying to come up with catchy taglines and persuasive advertisements that blatantly tried to sell a new product to a target audience. Accordingly, the traditional marketing and advertising approach is practically dead. Certainly not.

Marketing 198
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Neko Health: Spotify CEO’s Medical Startup Raises €60 Million in Funding

ReadWriteStart

Neko Health is eager to differentiate itself from infamous scandals in the health technology industry like the one involving Theranos. The fact that the company has already advertised job openings for doctors in London is a clear indication that it intends to attract a more diverse customer base.

Sweden 126
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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

One client said it helped them because they hadn’t made long-term commitments to advertising buys, and it was easy to cut back spending when their revenues declined. They used Agile to differentiate themselves and help their clients deal with the radical changes in the business environment.

Agile 264
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Top Pros And Cons Of Starting A Tutoring Business

The Startup Magazine

All you really need is word-of-mouth advertising coupled with a basic social media marketing strategy and some flyers and posters in key areas around town. While the potential market is substantial, you will have to work hard to promote yourself and offer something differentiated from your competition to win over clients.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). Perform a competitive analysis to determine how you’ll differentiate. To stand out, learn what competitors are doing so you can effectively differentiate. Both are critical.

eCommerce 129
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How to Differentiate Your Startup in a Red Ocean Industry

ReadWriteStart

These oceans, representing mature industries in a free market , are incredibly difficult to enter—at least without paying a price, either in more aggressive marketing and advertising costs or by settling for a smaller market share. One of the more obvious points of differentiation is price. For example: Specific product features.