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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.

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Is the Lean Startup Dead?

Steve Blank

Since NewTV won’t be making the content, they will be licensing from and partnering with traditional entertainment producers. NewTV will depend on partners like telcos to distribute the content. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. Then one day it was over.

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The State of Gaming in 2022

VC Cafe

Investment bank Drake Star Partners published a report on the gaming investment and M&A activity in the first half of 2022. Toya partners with IP holders to create engaging experiences, like Miraculous Ladybug Role Play, which has just won the Best Alternative Game 2022 by Kidscreen. How many people play games in 2022?

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Is Your Press Release Hurting Your Business?

Rembrandt Communications

know which news wire services distribute credible news and which ones don’t. If you distribute your news via a “cheap” distribution service, it will probably be ignored by the press … unless you are a well-known company or celebrity. Are you trying to get noticed by a specific publication, broadcast or other media venue?

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Does Your Content Work?

Rembrandt Communications

You distribute articles, blogs, emails, newsletters, videos, podcasts, press releases, and more… but you don’t see results. Do you write and distribute content (also known as copy) just because you think you need to send it out? Get help if you need it so that you can stop writing and distributing content that doesn’t work!