Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

A Quick and Effective Approach to Facebook Advertising

Duct Tape Marketing

A Quick and Effective Approach to Facebook Advertising written by John Jantsch read more at Duct Tape Marketing. That means that small business owners who are not advertising on Facebook are missing out on an opportunity to connect with about a third of the global population. If you’ve been thinking about Facebook advertising but are intimidated by the process of starting an ad campaign on the platform, never fear. Advertising Online Marketing Facebook Ads

How do I know where to advertise?

A Smart Bear: Startups and Marketing for Geeks

Adventurous Advertiser writes: I’m ready to spend my first $1000 on something other than AdWords. “Besides that, you’ll lose credibility if you stop advertising. Fast learning means you get to a working advertising model faster.

StickerRide – On-Vehicle Advertising For Brands And Drivers

YoungUpstarts

StickerRide , a mobile app that connects brands and drivers to provide an efficient targeted on-vehicle advertising platform, recently announced plans to enter the US market starting with the ever-busy city of Los Angeles. Ideaspotting advertising marketing StickerRide

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Facebook Advertising's Offline Impact. #5:

11 Ways To Completely Ruin Your Pay Per Click Advertising

Duct Tape Marketing

11 Ways To Completely Ruin Your Pay Per Click Advertising written by Guest Post read more at Duct Tape Marketing. In the world of digital marketing, Pay Per Click advertising should be at the heart of every successful campaign. Advertising Paul Granger

Adap.tv is Bullish on Online Video Advertising Growth

VC Cafe

Apap.tv , an Israeli startup headquartered in San Mateo, and Digiday , partnered on a report that summarizes the Internet’s Digital Video advertising market. Their big question was: “what does the future hold for online video advertising in 2012?”

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5 Ways to Make Your Advertising Extraordinarily Effective

Duct Tape Marketing

Advertising is an important part of the lead generation puzzle. Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool. Duct Tape Marketing Marketing Strategy Advertising

Occupy the App Store!!

VC Cafe

Getting people to download the app is only the first step toward monetization. Advertising is growing but In App Purchases (IAP) dominates. . In-Store Promotion Drives Awareness and Downloads. Mobile applications are a lousy business.

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Why Your Company Should Be Investing in Podcast Advertising

crowdSPRING Blog

Ricky Gervais broke records in 2007 when his show got 260k downloads per episode in its first month. Adam Corrolla set a Guinness World Record in 2011 after his show was downloaded almost 60 million times in a two year time period. Of course it was going to pique the interest of advertisers, who have quickly seen strong results from their initial efforts beyond the “offer code” standard rolls. Has your company tried podcast advertising before?

Why Your Company Should Be Investing in Podcast Advertising

crowdSPRING Blog

Ricky Gervais broke records in 2007 when his show got 260k downloads per episode in its first month. Adam Corrolla set a Guinness World Record in 2011 after his show was downloaded almost 60 million times in a two year time period. Of course it was going to pique the interest of advertisers, who have quickly seen strong results from their initial efforts beyond the “offer code” standard rolls. Has your company tried podcast advertising before?

How To Make Money With CPM Advertising On Your Blog

Entrepreneurs-Journey.com by Yaro Starak

Some of the most common questions I receive revolve around how I get advertisers to my blog, how I make money with advertising on my blog, and anything related to money and advertising. Why I Didn’t Have Ads On My Blog For Nearly Two Years One of the things that used to mystify people was why I didn’t have advertising on my site when it was new. I did what I usually do to find anything, I typed into Google “Internet Advertising Agencies”.

Mobile Game Monetization – It’s the UI, Stupid

VC Cafe

This category captures more than 80% of mobiledownload revenue (AppAnnie) but earns even more from from in-app purchases and advertising. The Smartphone Era has been good to games. This post covers the main drivers for gaming ROI and adoption. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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Video advertising just got a big boost

BeyondVC

NBC just announced that it is going to offer free TV show downloads online allowing viewers to take more control of their content. Finally, this move by NBC, I believe, will help open the floodgates for all kinds of video advertising technologies. In the first iteration of the NBC download service, users will not be able to skip commercials. Of course, this is just one example of video advertising that should flourish with free downloads.

How can a great logo mark your presence in the world? 

The Startup Magazine

A logo basically defines your business in due time and eventually people no more recognise your website or business by its whole spelling; they just guess the brand by the logo that’s printed (be it on an advertisement banner, on the shopping bag of your retail store or the website).

From College Baseball Professional, To Facebook Advertising Expert, Brian Moran Shares How He Made A Million In His First Full Time Year Online

Entrepreneurs-Journey.com by Yaro Starak

Download the MP3 [ 53 Minutes - 25 MB ]. Download the MP3 [ 53 Minutes - 25 MB ] Subscribe to this Podcast in iTunes. Relevant Links: Get 10,000 Fans Get 10,000 Fans Facebook Page TrainBaseball.com Train Baseball Facebook Page Downloads Download the MP3 [ 53 Minutes - 25 MB ]. Press play to begin streaming the audio or right click the text link and choose save as or save link. Subscribe to this Podcast in iTunes.

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How To Choose The Right SEO Company

The Startup Magazine

Encouraging downloads, or sign ups to your website. Opt For Word Of Mouth Advertising. The best way to find SEO specialists, therefore, is through word of mouth advertising.

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Understanding the Most Fundamental Shift in Marketing :: Small.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!

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[Review] Taking Down Goliath

YoungUpstarts

Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns.

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Mike Rhodes: How This English Entrepreneur Ended Up In Australia And Launched A Multi-Million Dollar AdWords Agency

Entrepreneurs-Journey.com by Yaro Starak

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Last podcast episode I brought back on to the show Will Swayne, who gave us an amazing recap of the 13 year history of his online marketing agency in Australia. Podcasts Startups Agency Savvy e myth google adwords Michael Gerber Mike Rhodes pay per click advertising perry marshall tony robbins Web Savvy

Google Ads Changes Affecting Small Businesses

Duct Tape Marketing

Others represent fundamental shifts in the way Google views advertising. These will affect more than just your Google advertising efforts, but also how you approach other marketing tactics, SEO, and content. But at the same time, you can’t ignore paid advertising.

Anything You Want :: Small Business Marketing Blog from Duct Tape.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!

Are You Wasting Your Marketing Budget?

Up and Running

Online goal statistics—email submissions and downloads by source, by campaign, by ad. Newsletter and other subscribers (like eBook downloads, for example). Managing a Business Advertising advertising budget marketing marketing budget ROI social media

How to Take on a Giant :: Small Business Marketing Blog from Duct.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!

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How Breakthrough Ideas Emerge from Small Discoveries :: Small.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!

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One Thing About Marketing Strategy :: Small Business Marketing.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!

Shifting to the Third Screen :: Small Business Marketing Blog from.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!

Strategies To Promote Your App’s Referral Program

The Startup Magazine

A referral program is one of the best app promotions and effective ways to get more people to download your app. That’s why it’s important to build awareness about your referral program so customers will actually use it…and so you’ll get more app downloads.

Do The Work with Steven Pressfield :: Small Business Marketing.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!

Want To Sell Ads On Your Blog? Introducing CrankyAds.com

Entrepreneurs-Journey.com by Yaro Starak

You can download the plugin for free from here -. It has been tested… Read the rest of this entry » Advertising & Afilliate Programs Blogs & Blogging Yaro's Projects ad network blog advertising crankyads crankymart crankyplus make money bloggingI am very pleased to announce that CrankyAds.com , my new ad management system for bloggers, is ready for a full public release. link].

A big industry is born and peaks within 13 years

The Equity Kicker

It’s been widely reported this morning that music downloads are now in decline. If you take the launch of the first iPod as the date when music downloads started to become a meaningful market then the time from inception to decline is a meagre 13 years.

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Slicing Real Time Search for Trends and Opportunities :: Small.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!

The Trend Towards Lean Startups :: Small Business Marketing Blog.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!

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Exclusive: AfterDownload, The Israeli Ad Network that Serves 15 Million Ads Daily [Interview]

VC Cafe

The startup is AfterDownload , an eight month old advertising network based in Israel. The company is focused on re-thinking software advertising, in particular download software and plugins. AfterDownload : Site wide advertising, either with widgets, banners or text line ads.

Exclusive: AfterDownload, The Israeli Ad Network that Serves 15 Million Ads Daily [Interview]

VC Cafe

The startup is AfterDownload , an eight month old advertising network based in Israel. The company is focused on re-thinking software advertising, in particular download software and plugins. AfterDownload : Site wide advertising, either with widgets, banners or text line ads.

Exclusive: AfterDownload, The Israeli Ad Network that Serves 15 Million Ads Daily [Interview]

VC Cafe

The startup is AfterDownload , an eight month old advertising network based in Israel. The company is focused on re-thinking software advertising, in particular download software and plugins. AfterDownload : Site wide advertising, either with widgets, banners or text line ads.

Entrepreneur Behind One of the Most Successful Podcast

Hearpreneur

Lopez understood early on the immense power of the podcast as the ideal advertising platform, especially as TV ad units become shorter (as short as 6 seconds) and an astounding amount of those units are played with the mobile device on mute! Storytelling advertisments Dirty John podcasts

Gartner has increased their mobile ad projections, display to grow fastest

The Equity Kicker

Gartner have just released revised mobile advertising projections, showing a total market of $11.4bn for 2013, up 19% from last year. Advertising Mobile

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Is Your Marketing Strategy Using This Powerful Principle?

Entrepreneurs-Journey.com by Yaro Starak

In this day and age we are constantly bombarded with advertising and marketing. The famous copywriter Gary Bencivenga said the secret to advertising can be summed up in five words: “Make your advertising itself valuable.&#

Hear me on the Startup Success Podcast

Software By Rob

You can download the MP3 here.

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Todd Garland Explains How He Started And Grew BuySellAds.com Into A $10+ Million Dollar Company

Entrepreneurs-Journey.com by Yaro Starak

Download the MP3 [ 67 Minutes - 32 MB ]. Todd Garland is the founder of BuySellAds.com , an advertising management platform and ad selling service that I have to say I am quite … Read the rest of this entry » Press play to begin streaming the audio or right click the text link and choose save as or save link. Download the MP3 [ 67 Minutes - 32 MB ] Subscribe to this Podcast in iTunes. His websites became popular and he started selling advertising.

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A butterfly flaps its wings and you make a sale

A Smart Bear: Startups and Marketing for Geeks

A small change to your download page results in 20% more trials. Tags: Essays advertising branding design marketing philosophy strategy viral

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How Business can Minimize Shipping Costs

The Startup Magazine

If you are selling information products, you should consider offering a cloud-based version or downloadable version of the training material or product at a reduced cost. Finance Marketing Advertising email expense management overnight package postage priority mail shipping

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