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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Technical SEO implementation for paywalled content. Avoiding cloaking.

SEO 122
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Having a high position can make a huge difference to “organic” downloads. Look at Viddy & SocialCast.

SEM 379
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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Techniques include search engine optimization (SEO) and paid result placement. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Viral marketing.

Internet 239
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How To Choose The Right SEO Company

The Startup Magazine

With 90% of consumers only looking at Google’s first page, an effective SEO strategy that helps your company’s website rank high is very important. This is why choosing the right SEO company for your business can have major consequences for you; both in terms of your ROI, and brand reputation. Opt For Word Of Mouth Advertising.

SEO 91
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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Techniques include search engine optimization (SEO) and paid result placement. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. No SEM plan means you are missing a huge marketing opportunity. Streaming video. Pay per click (PPC).

Internet 224
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Google Ads Changes Affecting Small Businesses

Duct Tape Marketing

Others represent fundamental shifts in the way Google views advertising. These will affect more than just your Google advertising efforts, but also how you approach other marketing tactics, SEO, and content. Google is the dominant force in online advertising, so you can’t afford to ignore what they’re doing.