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NextView’s Investment in Sincera: Simplifying Digital Advertising with Metadata

View from Seed

Deep Domain Expertise at the Helm Sincera Founders Mike O’Sullivan and Ian Meyers bring to the table a rich expertise and domain knowledge in the ad tech space. Their recent partnership with The Trade Desk to develop a Made-for-Advertising (MFA) detection model is an example of Sincera’s collective ethos.

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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo built on his background as a music producer and engineer to see the power of music in advertising.

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The Rise of AI in Advertising

Duct Tape Marketing

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation. And you can listen to it all on your lunch break.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. founders, marketers, investors? For these companies, it looks like a rosy picture.

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Escaping The Advertising Void: How Blockchain Can Help Us Stop Spending Billions On Digital Ads

YoungUpstarts

by Melanie Mohr, CEO and founder of YEAY. Are they pushed to the full demographic pools promised across platforms, or are budgets disappearing into an advertising void where extra ads are served to the same people over and over and over…. In 2017, advertisers lost $6.5 In 2018 she became the founder and CEO of WOM Token Ltd.,

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Valuable Tips For Creating Effective Video Advertising

YoungUpstarts

The fact is that for smart marketers, video advertising is a literal goldmine. The problem, which many advertisers have experienced, is that most of them don’t know how to create video advertising that is effective. One of the biggest challenges with video advertising is determining its effectiveness.

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Generative AI – The End of Empty Textboxes

TechEmpower

It means wasted advertising spend and lost goodwill. Happy customers mean happy CEOs and founders - and that’s what makes us happy. Are you a founder or CEO or head of product? This isn’t just our opinion - our startup metrics prove it! Even with the pop-up suggestions, we saw significant drop-off during user onboarding.