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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Build an active online presence (be your own PR person!). Start doing guerilla marketing. Create a paid advertising campaign. Obtain a business mailbox —this will give you a street address and help you get found in search results without giving away your home address, or an impersonal P.O. Box address. Create a website.

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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

With today’s digital presence and fascinations with social media, there are many ways to execute this strategy online as well as viral videos, newsjacking, and even social media competitions that could be considered guerilla marketing. We recently had an experience with a client who was launching a new dating app in Toronto called Zepeel.

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The Ultimate Work From Home Checklist

Up and Running

Build an active online presence (be your own PR person!). Start doing guerilla marketing. Create a paid advertising campaign. Obtain a business mailbox —this will give you a street address and help you get found in search results without giving away your home address, or an impersonal P.O. Box address. Create a website.

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Twitter Link Roundup #76 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

DSPs And The Future Of Advertising – [link]. 20 creative guerilla marketing campaigns – [link]. Interesting (probably smart) that major publishers are creating own ad networks – [link]. Is Social Business Innovation? – [link]. Are Agencies Doomed? 30 Super Innovative Print Ad Campaigns – [link].

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How to Have the Best Opening Day Ever

Up and Running

Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. Don’t forget paid advertising. With such an emphasis on a big social media push before opening, it can be easy to forget paid advertising. Consider holding a VIP night or soft opening.

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This Week in the NYC Innovation Community – January 25, 2010

This is going to be BIG.

8AM Regulatory Scrutiny of Social Media: The Impact on PR Communicators in 2010 and Beyond. Join our panel of experts in media law, health care communications and digital/social media as we explore what this heightened government scrutiny may mean for PR practitioners, marketers and media strategists. RSVP: [link]. RSVP: [link].

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Twitter Link Roundup #215 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Guerilla tips for raising venture capital | VentureBeat – crowdspring.co/P6hM3O. The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. It takes 3 years [before you know if your startup can be a real business] – crowdspring.co/1kK2ZJ8. ReadWrite – crowdspring.co/1ekm5xR.