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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Advertising ?? Advertising isn't dead; you can still buy eyeballs. It sounds simple: The average cost of acquiring a customer is $C (advertising, sales, support, doing demos) and the lifetime revenue you get from that customer is $R, so if C < R you have a business. During beta-testing they would be guinea pigs.

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Pet Business Ideas That You Can Start Online And At Home

YoungUpstarts

For example, provide guinea pig cage or reptile cage cleaning for people who don’t want to do it themselves. If you don’t mind being a pooper-scooper, advertise that you can come out on a weekly basis to clean up the backyards of customers with dogs. You can offer general pet packages as well as holiday packages.

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Twitter Link Roundup #275 – Fascinating Stuff for Small Business, Startups, and Design!

crowdSPRING Blog

Which Form of Digital Advertising Is The Most Effective? I Was a Human Guinea Pig: 6 Self-Experimentations crowdspring.co/1B4GoAz. Is The Open-Office Trend Reversing Itself? crowdspring.co/1L0en0p. Making the Leap from School Teacher to Full-Time Food Blogger with Lindsay Ostrom crowdspring.co/1MEQJDU. crowdspring.co/1R0IhAj.

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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

Could we even could find 40 Stanford graduate students interested in being guinea pigs for this new class? This addresses three problems vexing the news industry: inadequate online community engagement, poor topical search capacity on news sites, and scarcity of targeted online advertising niches. What if I was wrong?

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6 Creative Ways to Figure Out If You’ve Got a Good Business Idea

Up and Running

He advertised that he would do local drop offs around his general area for those who wanted a quality product quickly. He placed an advertisement for a focus group on Craigslist and offered to pay people in either cash or product for their participation, with the caveat that they had to fill out a user survey. Be your own guinea pig.

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User-generated content for startups

The Startup Toolkit

If you don’t have either performance data or best practices, then you need to either charge based on performance (which nobody will be happy about, including you) or spend a while as your own guinea pig running a [set of] user-facing campaign[s]. Both of these take a while and won’t generate revenue.

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Twitter Link Roundup #153 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

What Will Advertising Look Like in 2020? Have India’s poor become human guinea pigs? Is Facebook “broken on purpose” to sell promoted posts? | Ars Technica – [link]. Five Ways Crowdfunding Makes Market Research Obsolete | Business on GOOD – [link]. John Winsor Blog – [link]. – [link].