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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122
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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Information like IP address, the page requested, time stamps, browser ids and more are stored. DoubleClick, Microsoft and more).

Analytics 130
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26 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

There’s a formula in advertising where cool companies have animals and colors, or some particularly majestic phrase that represents opportunity and creativity. Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. Geiger, Twelve31 Media, LLC ! #3- 3- My name and the work we do.

Naming 149
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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is site search tracking turned on? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Is eCommerce tracking turned on?

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27 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Africa Travel was established over 25 years ago, so there was no such thing as search engine optimisation back then. Back in the days of straight advertising, it was important to have a name that explained what your company specialised in so the audience would be drawn to it. Thanks to Chris Wain, Africa Travel ! #4-

Naming 95
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. How click fraud works. Competing businesses.

PPC 121
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Social Media:  Fixing a Fractured Community

The Startup Magazine

Blacklisting, shadow banning, and demonetizing by major search and social media platforms interfere with access to news and information. If you search for a news outlet or celebrity on a social media site, you have to choose from a list of look-alikes and scammers posting unofficial content. Understand that nothing is free.