35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Sonjara is a transliteration of Sundiata, the first king of Mali. As I looked at my competition it felt as though each advertising law firm created advertisements that seemed very self-centered. Share The idea of exactly what your business is going to be usually comes first.

Book Review: Antifragile: Things That Gain from Disorder

Ben Casnocha: The Blog

Practice While this model may be valid in some very narrow (but highly advertised instances), such as building the atomic bomb, the exact reverse seems to be true in most of the domains I’ve examined. Nassim Taleb is provocative.

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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

For most companies radio, tv, newspapers, magazines, catalogs, retail stores, call centers, etc still form a bulk of their business advertising and marketing expenditure.