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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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Start Your Holiday PR and Marketing Now

Rembrandt Communications

Do you have all of your public relations, or PR, and marketing ready for this year’s holiday season? Start your holiday PR and marketing planning now so you can: • Gain a competitive edge. Take time to work with your team and decide on your holiday PR and marketing for the next four months and beyond.

PR 246
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Latest digital marketing trends to give a boost to your business

The Startup Magazine

Marketing is one of the essential sources to intensify the rate of consumers for any business. Marketing generally includes advertising a company or products via media and other sources. In the latest scenario, digital marketing is not an innately novel concept while considering it through a marketing prism.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel).

Metrics 165
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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience. Create a Brand that Caters to Your Market Audience.

Developer 159
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Developing A PR Strategy For Your Small Business’s Product Launch

YoungUpstarts

In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. One of the worst things you could do in PR is only start talking about your new product once it launches or a week before. by Cameron Johnson.

PR 100